Virtue Volumizing Hair Primer Spray | Weightless Root Boost by VIRTUE

Virtue Volumizing Hair Primer Spray — Lightweight Start for Any Style

This weightless primer acts as a foundational boost, helping you lift the roots and establish memory for your chosen look. The mist absorbs quickly, leaving hair feeling clean and flexible rather than weighed down, so you can shape, set, and refine with your preferred styling tools.

Formulated with Alpha Keratin 60ku, the primer works to fortify strands over time while maintaining a natural, breathable feel. With ongoing use, you may notice smoother reflections and enhanced manageability, making it easier to transition from casual daywear to more polished evening styles.

Key benefits

• Formulated with Alpha Keratin 60ku to provide pre-styling boost without buildup or stickiness.
• Lightweight, non-aerosol mist that absorbs evenly to prime any style and reduce heaviness.
• Helps establish root memory so your style holds its shape from morning to night.
• Leaves hair with a lustrous, natural-looking finish that catches light beautifully.
• Fragrance blends a citrus floral profile with leafy greens, white pear accents, spearmint, and lemon oils for a refreshing feel.
• Safe for color-treated and chemically treated hair; designed to respect color integrity.
• Free from sulfates, parabens, phthalates, and synthetic colors; gluten-free and cruelty-free.

Fragrance and sensory notes

Expect a revitalizing citrus floral aroma that balances bright lemon notes with fresh pear and mint, creating a clean, uplifting shower of fragrance as you style.

How to use

• Spray lightly at the roots of clean or towel-dried hair to create a lift before styling.
• Distribute with your fingertips or a brush to ensure even priming without weighing hair down.
• Style as usual with your favorite tools; reapply to refresh volume and memory as needed.

Who it fits

Designed for anyone seeking a pre-styling boost that preserves hair health and color integrity, especially for finer or flatter hair types aiming for flexible, all-day style without heaviness.

Care and ingredients

• Free of sulfates, parabens, phthalates, synthetic colors and dyes.
• Gluten-free and cruelty-free formulation.
• Non-aerosol delivery to provide a smooth, even mist across the scalp and strands.