VIRTUE De-Brassing Shampoo – Natural Color Toner for All Hair Colors (8 oz)

VIRTUE De-Brassing Shampoo is a naturally tinted violet cleanser designed to tone, neutralize brass, and brighten every shade of color-treated or natural hair. Its gentle, non-stripping lather cleanses without drying, leaving hair feeling soft and refreshed. This ColorKick formula aims to deliver a balanced vibrancy that complements a wide range of color styles.

Whether you are refreshing brassy notes after salon color or maintaining natural tones, this shampoo offers a versatile option that fits many routines. The violet tint works with your existing hair color to create a cool undertone that can appear brighter after washing, without a heavy residue.

Key benefits

• Naturally tinted violet formula tones and brightens color-treated and natural hair.
• Non-stripping, non-drying lather cleanses gently and leaves hair feeling soft.
• Works across all hair color shades, helping maintain a balanced look from root to tip.
• Safe for color-treated and chemically treated hair, reducing the risk of over-processing during cleansing.

Clean ingredients and suitability

• Silicone-free, sulfate-free, parabens-free, gluten-free, and free of phthalates, synthetic colors, and dyes.
• Vegan formula designed for clean beauty routines and ethical sourcing considerations.

Real-world use and results

In everyday use, you will notice a soft, pampered feel as the color-safe blend rinses away buildup. The violet tint gradually strengthens color without washing out depth, making it a convenient addition to regular hair care. Pair with a color-safe conditioner for best results and a brighter, healthier-looking finish. For best results, use as part of a color-friendly routine two to three times a week or as needed to refresh tones between salon visits.