URBAN DECAY Naked Eyeshadow Stick – Waterproof Cream Eye Shadow Base, 16HR Crease-Proof, Soft-Blur Finish

Effortless, crease-proof color in one twist

Meet the Naked Eyeshadow Stick from URBAN DECAY, a cream-based eye color designed for quick, confident looks. The retractable, twist-up format delivers rich pigment in a single sweep, and the formula blends into a soft blur for a seamless lid texture. Whether you're aiming for a delicate daytime shimmer or a deeper, smokier effect, these sticks adapt with ease.

Designed to stay put, the long-wearing cream shadow resists creasing and fading for up to 16 hours. The color dries to a matte or shimmer finish that remains intact without smudging or settling into fine lines. The result is a skin-like appearance that still reads bold in photos and video, with a soft-focus touch that can help the eyes appear more awake and defined.

Ultra-blendable, beginner-friendly makeup

• Precisely pigmented shades glide on smoothly in one motion, reducing the need for heavy layering.
• Moisturizing formula blends effortlessly with fingers or a brush for a flawless lid texture.
• The cream dries down for a comfortable finish that can stand up to warm lighting and everyday activity.

The palette of finishes—from sheer pearl to satin taupe—lends itself to multiple looks. For daytime, sweep a light taupe across the lid for a soft shimmer. For evening, layer a deeper brown matte along the upper lash line and crease to create definition with minimal effort. The result is a satin-like, even tone that doesn’t require heavy blending equipment.

Travel-ready and easy to maintain

• The retractable design means no sharpening, making it ideal for travel and quick touch-ups.
• Compact size fits neatly into a makeup pouch or clutch for on-the-go application.

How to use: twist up the stick and apply directly to the lids. For a seamless finish, blend with a finger or brush before the formula sets. When you’re done, twist the stick down to protect the creamy tip and prevent drying. This approach supports a tidy routine and reduces product waste.