Urban Decay Lip Toy pH Staining Lip Oil – Fresita Strawberry Milkshake, 24HR Hydration, All-Day Stain

Meet Urban Decay Lip Toy pH Staining Lip Oil

Urban Decay Lip Toy blends the high shine of a gloss with the nourishing feel of a lip oil and a playful, pH-reactive stain. The Fresita variant (Strawberry Milkshake) delivers a pink, juicy look that brightens the smile while staying lightweight and comfortable. It’s designed for everyday wear and on-the-go touchups, without heaviness or stickiness.

Why Lip Toy stands out

This lip oil is a true hybrid: a care-forward base infused with hydrating ingredients, paired with a tint that shifts with your lips’ chemistry. The result is a glossy finish that’s comfortable from morning routines to evening outings, with color that feels custom to you.

• LIP-CARING OIL: Hydrating oils provide a nourishing sensation while adding color for a soft, healthy-looking glow.
• UP TO 24HR HYDRATION: Hyaluronic acid, ceramides, and vitamin E work together to moisturize during and after application without a greasy feel.
• SOFTER, SMOOTHER LIPS OVER TIME: In a consumer study, many participants reported lips that felt softer and more nourished after a week of use.
• PH-STAIN LASTS ALL DAY: The tint develops after a brief wait and delivers a long-lasting, non-drying stain in two intensity options—from sheer to bold.
• 8 SCENTED FLAVORS: A craveable lineup, including Fresita, that makes reapplication feel like a treat and pairs well with lip liners for a coordinated look.

In real-life use, Lip Toy can slot into your daily ritual: swipe for instant shine, then let the pH tint deepen. The formula stays lightweight and non-sticky, adapting to busy days, photos, or casual moments without weighing you down. The color builds naturally, allowing you to control intensity by applying more or reapplying later.

How to use

• Start with clean, dry lips for best color development.
• Swipe Lip Toy across lips to coat evenly for a glossy base.
• Wait about 2 minutes for the pH-reactive stain to form your unique shade.
• For more color, reapply in layers or pair with a matching lip liner for definition.

Pair Lip Toy with your favorite 24/7 Lip Liner for a coordinated look, or enjoy it solo as a playful, low-effort option. The stain fades naturally when you remove with your preferred makeup remover or cleanser, blending with your natural tone until you reapply.