Urban Decay 24/7 Longwear Eyeshadow Single – Deep Purple Shimmer with Blue Shift

Urban Decay's 24/7 Longwear Eyeshadow Single in Deep Purple Shimmer with Blue Shift delivers high-pigment color with a velvety, vegan formula. It glides on smoothly, blends easily, and offers crease-free performance with wear that can last up to 12 hours.

The shade shifts with lighting, revealing a dynamic blend of deep purple and blue undertones that stay true from museum lighting to evening glow. This single shadow is designed for versatility, pairing well with a range of finishes to craft everything from subtleday looks to jewel-toned glam.

Key benefits

• CREASE-FREE EYESHADOW: high-pigment color with a velvety, vegan formula that glides on smoothly and minimizes creasing.
• CHOOSE YOUR FINISH: matte, satin, shimmer, metallic, and glitter options for versatile looks; this shade sits in the shimmer family with a blue shift.
• EXTREME BLENDABILITY: rich pigments apply evenly and blend effortlessly with minimal fallout, even for darker tones or glitter finishes.

How to use for best results

• PRO TIP: For maximum payoff, apply with clean fingers and blend with a brush. Use dry for a soft wash or dampen with setting spray for more intensity and longevity.
• COMPLETE YOUR EYE LOOK: Start with Original Eyeshadow Primer Potion for vibrant, crease-free color; mist your brush with All Nighter Makeup Setting Spray to extend wear even further.

Real-life uses: Sweep a sheer layer across the lid for day-to-day polish, then build the pigment toward the lash line for a smoky evening effect. The blue shift adds a subtle, multidimensional flair under varied lighting.