Tower 28 Swipe Serum Concealer — Hydrating Medium to Full Coverage + Under-Eye Brightener (13 Playa)

Tower 28 Swipe Serum Concealer: skincare meets makeup

Meet a concealer that moves with your skin. Tower 28 Swipe Serum Concealer glides on like a serum while delivering medium to buildable coverage to visibly even tone, minimize redness, and blur minor imperfections. Shade 13 Playa reads tan with warm golden undertones, designed to harmonize with warm-to-neutral complexions.

Designed for everyday wear, this formula prioritizes comfort and a natural finish. The lightweight texture sits softly on skin without drying patches or caking, making it a versatile choice for dry or blemish‑prone types who want color correction without heaviness.

Key benefits at a glance

• Hydrating, skin‑friendly feel thanks to a serum-like glide that reduces tugging during application
• Medium to full coverage that can be layered for spot concealment or all‑over correction
• Non‑comedogenic formulation intended for sensitive or dry skin prone to irritation
• Shade 13 Playa: tan with warm golden undertones to blend with warm complexions

What makes this concealer stand out is how it blends skincare with makeup ingredients. Hyaluronic acid adds a light hydration layer, while centella asiatica is included to help calm the surface as you build coverage. The pigments are coated in lysine to support a smooth, even finish that sits naturally on the skin and, over time, can help with a healthier-looking texture.

Skin-care infused makeup

• hyaluronic acid and centella asiatica work together to maintain moisture and comfort on sensitive or drier skin
• the formula targets dark circles and redness for a refreshed, even-toned canvas
• a skin-friendly approach aims to blur without looking heavy or mask-like
• build coverage as needed, then set with GetSet Powder for longer wear

How to use

• Swipe directly with the tapered applicator to cover dark circles and blemishes
• Blend with fingers, brush, or sponge for seamless handling
• Optional: set with GetSet Powder to extend wear
• Pro tip: choose one shade lighter to use Swipe as an under-eye brightener

Who is it for?

This formula suits those seeking lightweight daily coverage that respects sensitive or dry skin, with a flexible shade (13 Playa) that adapts to warmer undertones. It pairs well with Tower 28’s skincare-forward ethos, offering a makeup experience that emphasizes comfort, clarity, and a natural look.