Tower 28 Swipe Serum Concealer – Hydrating Medium to Full Coverage (12 Tan/Medium Neutral)

Experience hydrating, serum-like coverage

Tower 28 Swipe Serum Concealer blends skincare-inspired hydration with medium-to-full coverage, giving dark circles, redness, and blemishes a seamless finish without settling into dry patches. Shade 12, named Pali, reads tan with a balanced medium-neutral undertone to complement a range of skin tones.

What makes this concealer different

• Glide-on versatility: Feels soothing and lightweight while delivering buildable coverage from medium to full.
• Skin-care infused formula: Combines hydration with calming ingredients for sensitive or dry skin without heaviness.
• Balanced wear: Designed for a natural, skin-like finish that remains comfortable throughout the day.
• Smart pigment technology: Coated with lysine-inspired components to promote an even, smooth appearance on the surface.

Key benefits you may notice

• Hydrating feel that prevents dry, caked patches while covering imperfections.
• Non-comedogenic and suitable for sensitive or blemish-prone skin types.
• Lightweight composition that won’t look heavy or mask-like on the skin.
• Under-eye brightening potential when used one shade lighter for a brighter look.

Ingredients that support comfortable wear

Formulated with hydrating hyaluronic acid to help maintain moisture and centella asiatica to calm the area, delivering a breathable, skin-friendly experience. The texture remains creamy yet cushiony, blending into the skin without emphasizing texture.

How to use for best results

• Apply directly with the included doe-foot applicator to target circles and spots needing coverage.
• Blend with fingertips, a brush, or a sponge for seamless diffusion and a natural finish.
• Set with GetSet Powder to extend wear and reduce transfer.
• Pro tip: choose one shade lighter to transform Swipe into an under-eye brightener.

Who it’s for

• Anyone seeking hydration with buildable coverage in a lightweight formula.
• Small-batch beauty lovers who value skin-care ingredients in makeup.
• Individuals with sensitive or dry skin looking for a non-drying concealer option.

Tower 28 was born from Los Angeles energy and real skin needs—merging dermatologist-approved care with bold, joyful beauty for all without compromising safety.