Suave Keratin Infusion Color Care Shampoo — Color-Safe, Anti-Fade & 48HR Frizz Control (28 oz, 4-Count)

Color-Care for Color-Treated Hair

Give color-treated hair the strength, softness, and shine it deserves with Suave Keratin Infusion Color Care Shampoo. This low-sulfate formula blends strengthening keratin protein with a UV filter to help repair damage, reduce breakage, and protect against color fading. The lightweight, gentle cleansing smooths rough cuticles, boosts shine, and tames frizz without stripping moisture or dulling color. Whether you have dry, damaged, fine, thick, curly, or straight hair, this shampoo aims to deliver salon-quality hydration with every wash—leaving hair soft, manageable, and healthy-looking.

For best results, pair with Suave Keratin Infusion Color Care Conditioner to build strength, restore smoothness, and keep color luminous wash after wash. Suave is committed to quality and accessibility, empowering everyone to look, smell, and feel their best every day. Plus, all Suave products are cruelty-free, so you can feel confident about your choice. With over 75 years in haircare, Suave has aimed to make gold-standard quality attainable for every family.

Key Benefits

• COLOR CARE + KERATIN: Strengthening keratin and a UV blend help seal the cuticle and reduce breakage, with a complete system when paired with the conditioner.
• SMOOTHES & SHINES: Leaves hair feeling sleek and looking glossy, while taming frizz and flyaways for up to 48 hours.
• GENTLE, LOW SULFATE & PH BALANCED: Protects color-treated hair while preserving moisture and color brilliance.
• SALON-QUALITY HYDRATION: Gently cleanses dry or over-processed strands without weighing them down; mild floral tea fragrance stays with you.
• TRUSTED, CRUELTY-FREE: From the #1 trusted haircare brand in the U.S., cruelty-free and never tested on animals.

How to Use

• Wet hair, apply a quarter-sized amount, and work into a rich lather before rinsing.
• For best results, follow with Suave Keratin Infusion Color Care Conditioner to boost strength and smoothness.
• Use regularly as part of your color-care routine to maintain softness and manageability.

Pairing and Brand Promise

Pair this shampoo with the matching conditioner to support color vibrancy and resilience wash after wash. Suave’s mission is to deliver professional-quality care at an accessible price, with cruelty-free products and a long-standing heritage of reliability.

Why Suave

Suave has offered high-quality haircare and skincare for families for more than seven decades. The brand emphasizes value, accessibility, and consistent performance, helping people look, smell, and feel their best every day while remaining cruelty-free.