shu uemura art of hair Yubi Blonde Anti-Brass Purple Shampoo – Color-Corrects Brass, Cleanses & Smooths Blonde Hair (10 fl oz)

Color-Correcting luxury for blonde and silver tones

Indulge in a premium purple shampoo crafted for highlighted or lightened blonde and gray hair. The Yubi Blonde Anti-Brass formula pairs exclusive Japanese cool pigment technology with the restorative quince of Japanese white peony to gently cleanse while addressing brass and yellow hues. This carefully balanced blend aims to leave hair feeling soft, moisturized, and with a natural, healthy-looking glow, without sacrificing shine.

What makes this shampoo stand out is its dual focus on color correction and care. The anti-brass violet pigments are designed to neutralize warm tones, helping you maintain a cooler brightness between salon visits. The formula cleanses without stripping, supporting everyday hair health for dry, color-treated, straightened, or smoothed strands.

Key benefits you may notice

• Neutralizes brass and yellow tones while cleansing the hair, helping lighter tones stay vibrant.
• Gently cleanses while providing moisture, so hair feels hydrated rather than dry after washing.
• Supports a smoother feel and a subtle, natural glow with added softness and shine.
• Japanese Cool Pigment Technology uses exclusive violet dyes that boost neutralization performance.
• Japanese-sourced white peony offers antioxidants and vitamins to help maintain moisture and comfort for the scalp and hair.

How it works in everyday routines

Designed for dry, color-treated, straightened, or smoothed hair, this shampoo acts as a targeted color-correcting step in your routine. It’s suitable for ongoing maintenance between professional color sessions and can be a reliable ally when you want a cooler brass-free result without sacrificing hair moisture.

• For best results, massage into damp hair, lather, and rinse. Follow with a conditioner to lock in moisture and manageability.
• Use 2 to 3 times per week or as needed to refresh blonde or gray tones; adjust based on brightness desired and brass level.

Real-life scenarios

Ideal for individuals with highlighted or lightened hair, including silver tones seeking to soften brassiness. It can complement daily cleansing while providing a color-balanced baseline, letting you enjoy a cooler, natural-looking radiance between color appointments.