Shu Uemura Art of Hair Izumi Tonic Strengthening & Thickening Rice Water Conditioner – Hydrates, Repairs, and Adds Shine | 8 Oz

Rediscover healthy-looking hair with Izumi Tonic

Inspired by yu-su-ru, the centuries-old Japanese ritual of bathing hair in rice water, Izumi Tonic strengthens and nourishes fragile strands. The formula is lightweight enough for daily use, designed to smooth frizz, improve manageability, and reveal a shinier, more resilient look.

The key ingredient, rice water sourced from Hyogo, Japan, is rich in amino acids, vitamins, and antioxidants. This combination supports elasticity, helps reduce the appearance of damage, and guards against breakage with continued use. The result is hair that looks thicker and feels smoother to the touch.

Key benefits

• Strengthens and thickens hair while leaving it smooth and soft
• Improves shine and overall radiance without weighing hair down
• Supports elasticity and helps minimize visible damage
• Lightweight formula ideal for fine to medium textures
• Helps prevent future breakage when used as part of a routine

Fragrance and sensory notes

• Top notes of bergamot and lemon give a fresh opening
• Heart notes of ylang ylang and iris with rice water accent
• Base notes of vanilla and sandalwood create a clean, lasting finish

How to use

Apply to clean, damp hair after shampoo. Focus on mid-lengths to ends, massage gently, and leave for 1-3 minutes before rinsing. Follow with your preferred styling products for best results. This conditioner is extremely lightweight.

Sourcing and sustainability

Rice water is sourced from Hyogo, Japan in an eco friendly manner. The formula is designed to deliver nourishment while respecting responsible sourcing practices and mindful packaging.

Why it fits your routine

As a daily conditioner, Izumi Tonic provides a nourishing baseline that supports hair health over time. It integrates easily with other Shu Uemura products for a cohesive care ritual focused on smoother, thicker-looking hair with a healthy shine.