RUSK Deepshine PlatinumX Shampoo – Gentle Cleansing & Brightening for Platinum, Silver & Blonde Hair | 33.8 oz

Brighten and Protect Color with Gentle Cleansing

RUSK Deepshine PlatinumX Shampoo is crafted to cleanse without stripping color, helping maintain cooler, polished tones across platinum, silver, gray, white, and blonde hair. The formula blends nourishing wheat protein with color-conscious pigments to support brightness while keeping hair feeling balanced and soft after each wash.

Key ingredients and their benefits include a blend of honey, lemongrass, verbena, and citrus extracts that contribute to a refreshing scent profile and a light, color-protecting cleanse. The Violet 2 pigment helps neutralize brassiness, supporting a cooler reflected hue and a more vibrant overall appearance without relying on harsh chemicals.

Key benefits at a glance

• Gentle cleansing designed for color-treated and chemically processed hair.
• Helps brighten and reduce warm/brass tones for cooler, more vivid color.
• Wheat protein supports moisture balance, helping hair feel resilient after washing.
• Honey, lemongrass, verbena, and citrus extracts contribute a clean scent and a refreshing wash.
• Violet 2 pigment neutralizes unwanted yellow undertones to enhance brightness.
• Safe for color-preserved results, supporting long-term vibrancy for platinum and blonde shades.

How to use for best results

• Apply to wet hair and massage into a rich, creamy lather.
• Rinse thoroughly and, if desired, repeat for deeper cleansing.
• For enhanced brightness, leave the lather on for 3–5 minutes before rinsing.

Who benefits from PlatinumX

• Ideal for platinum, silver, gray, white, and blonde hair seeking cooler brightness.
• Safe to use on color- or chemically treated hair, helping protect color vibrancy with regular use.

With RUSK, you can expect salon-inspired styling care that supports color longevity and healthy-looking shine. This product is part of a broader line designed to deliver professional quality results at home, while emphasizing gentle cleansing and color-aware performance.