Pure Ziva Matte Navy Cake Eyeliner & Pressed Eyeshadow — Water Activated, Gluten & Cruelty Free

Two-in-one color and liner with Pure Ziva

Pure Ziva Matte Navy Cake Eyeliner & Pressed Eyeshadow blends a matte navy shade with a water-activated formula for flexible use around the eyes. The color reads as a cool, dark navy that pairs nicely with neutrals, metallics, or soft plums.

The matte finish absorbs light for a refined edge that works for crisp lines or softer shading. Gluten-free and cruelty-free ingredients, produced in the USA, align with a considered beauty routine and domestic manufacturing standards.

One compact covers multiple tasks. Dip a damp brush into the cake to draw a precise line along the upper lash line, then build and blend for a softly smoked look on the lid. The pressed eyeshadow component offers extra depth and dimension for a complete eye look within the same product.

What you may appreciate about the formula

• Velvety texture when activated with water, enabling smooth sculpting
• Strong color payoff without gloss, ideal for defined looks
• Dual use design reduces clutter in your makeup bag
• Cruelty-free and gluten-free ingredients for a clean routine

Practical usage ideas

• Line the lash roots with a fine, steady stroke for everyday definition
• Build a wing by layering with controlled pressure and even blending
• Use the pressed eyeshadow as a lid color for a cohesive navy palette
• Pair with other neutrals for a modern, matte eye look

Activation relies on a damp brush for creamy color release. Start with a light touch and pause to assess the shape before adding more product. This approach helps you adapt the intensity to your eye shape and personal preference.