Pulp Riot Cupid Semi-Permanent Hair Color – Pink with Purple Undertones, 4oz

Introduction to Cupid by Pulp Riot

Discover Cupid, a semi-permanent color from Pulp Riot designed to deliver a richly pigmented mid-tone pink layered with deep purple undertones. Packaged in a convenient 4oz tube, it applies directly without a separate developer and is crafted for bold, eye-catching results on clean, dry hair. The shade embodies a balance between vibrant color and a natural-looking fade, giving you a distinct, wearable look that can be customized to suit different bases and styles.

Why Cupid stands out

Thanks to Anti-Overworking Technology, the color process aims to protect hair while maximizing vibrancy and shine. The shade develops in 25 to 40 minutes, and a cool-water rinse helps lock in tone without sacrificing brilliance. Cupid is vegan and free from many harsh chemicals, making it a customer-friendly choice for color enthusiasts who value conditioning alongside pigment.

• Anti-Overworking Technology protects hair during coloring for vibrant, long-lasting shades with up to 50 washes
• Delivers 86% more shine and double the hydration for soft, healthy-looking hair after use
• Vegan, cruelty-free formula with no ammonia, PPD, parabens, MEA, or gluten
• True tone fade ensures color fades evenly without bleed, maintaining vibrant, natural-looking tones
• Easy to mix shades or dilute with clear for limitless creative color possibilities and custom looks

How to use Cupid for best results

Saturate clean, dry hair with Cupid directly from the tube. Process for 25–40 minutes, then rinse with cool water to reveal radiant color. This shade works beautifully on pre-lightened hair to maximize vibrancy, or it can be applied creatively on darker bases for a bold statement. No developer is required, making it a straightforward option for at-home color experiments.

Once you’ve colored, you can experiment with mix‑and‑match strategies such as diluting Cupid with a clear shade to create pastels or layering with other Pulp Riot hues for personalized looks. The true-tone fade helps the color transition evenly as it lightens, reducing patchiness and bleed as it fades.

What to expect and care

• Vibrant mid-tone pink with purple undertones that remains true for up to 50 washes
• Shine and hydration enhancements after use, contributing to a softer, more reflective look
• Conditioning support after bleaching and during color maintenance with a goal of reducing breakage
• Vegan, free from harsh chemicals to balance color with scalp comfort
• Easy, flexible application with customizable color outcomes and seamless mixing options

Tip: For the most consistent results, follow with cool-water rinses and consider pairing Cupid with a compatible conditioner to maintain softness and shine between applications. Enjoy the ride from vivid color to a natural fade that still feels like you.