Olaplex Nº.4P Blonde Enhancer Purple Toning Shampoo | Neutralizes Brassiness, Strengthens & Hydrates | 1000 mL

Overview

Olaplex Nº.4P Blonde Enhancer Purple Toning Shampoo is a highly concentrated formula that cleanses, tones and hydrates from roots to ends. It targets brass and yellow tones to reveal brighter, softer blondes, while also supporting gray hair and highlighted strands. Designed for natural and color treated hair alike, this shampoo delivers a refreshing lather and a balanced feel that many daily routines appreciate.

Key benefits

• Neutralizes brassiness to balance warm tones while preserving softness.
• Strengthens hair and helps repair damage from coloring and styling.
• Hydrates to leave hair soft and manageable with a clean, refreshed feel.
• Gentle coconut oil derived surfactants provide easy lather and scalp comfort.
• Independent consumer perception study indicates 3X brighter hair, 91% less brassiness, and 52% less breakage after one use when used as a system.

Who is it for

This product is ideal for blondes, gray hair, or highlights, whether your texture is coily, curly, straight or wavy. It aims to brighten and balance tone while supporting a healthier feel between salon visits.

How to use

1. Apply to wet hair and work into a rich lather from roots to ends.
2. Leave on for 1 to 3 minutes to allow toning, then rinse thoroughly.
3. Follow with conditioner or Olaplex as part of your care routine.

What to expect

• Brass and yellow tones are reduced for a fresher look on blonde, gray or highlighted hair.
• Regular use may improve strength and hydration, aiding manageability.
• With continued use, you may notice enhanced shine and a softer feel overall.