NYX Professional Makeup Make 'Em Wonder Foundation – 24HR Soft Matte, Buildable Coverage, Shade 05 Fair Ivory

Make 'Em Wonder: skincare-infused coverage that adapts to you

Say goodbye to heavy, mask-like makeup. Make 'Em Wonder blends a weightless feel with a soft matte finish that stays true from morning routines to late-night plans. This foundation offers buildable coverage, letting you blur imperfections or go full glam without sacrificing a natural, skin-like appearance. The result is a look that asks for closer inspection—like real skin, only more even and luminous.

In shade 05 Fair Ivory, the lineup includes 45 undetectable tones designed to harmonize with a wide range of skin tones. The skincare-inspired formula features vitamin C for brightness and hyaluronic acid for instant hydration, delivering a hydrated complexion that remains comfortable throughout the day. While it’s easy to blend, the finish reads as refined and balanced, never mask-like or heavy.

What makes it feel different

The texture glides on smoothly and melts into the skin, creating a satin-matte finish that’s natural-looking and breathable. It’s designed to be transfer-resistant and sweat-resistant, helping you maintain a polished look even when life gets busy. The formula is cruelty-free, aligning with a conscientious beauty routine.

• Weightless feel that never looks heavy or mask-like
• Brightening touch of vitamin C and hydration from hyaluronic acid
• Skin-like result that’s smoother and more even without appearing painted
• Cruelty-free commitment, tested without animals

Real-life use and tips

Whether you’re managing a crowded morning, filming content, or spending time outdoors, this foundation aims to stay in place while remaining comfortable. Start with a light layer for a natural finish and build where you want more coverage, keeping the look breathable and true to your skin.

• Apply in thin layers with fingertips or a damp sponge for seamless blending
• Gradually build coverage on areas needing more attention
• Set with a light dusting of powder for extended wear

Note: shade matching matters. 05 Fair Ivory is ideal for lighter skin tones with neutral to cool undertones, but always test in natural light to confirm your best match.