Naissant Icy Cool Blonde Shampoo – Ultra High-Purity Purple Toner for Yellow & Brass | Hyaluronic Acid, Biotin & Collagen | Free of Parabens, Ammonia & Sulfates | 10.1 fl oz

Naissant Icy Cool Blonde Shampoo: Purple Toner for High-Lift Blonde Hair

Designed for platinum and very light blonde strands, including yellowed gray hair (level 9–10), Naissant Icy Cool Blonde Shampoo helps counteract intense yellow and brass. The result is a cooler, ice-toned blonde that feels fresh between salon visits. The formula blends rich purple toning pigments with a pH-balanced base to respect delicate, color-treated hair while aiming to reveal a cleaner, more neutral blonde.

Ultra High-Purity Pigments for Powerful Toner

At a higher pigment concentration, this shampoo works toward faster neutralization, helping maintain bright, cool tones. The approach is designed to help keep blonde tones looking vibrant, reducing warm undertones so you can enjoy a salon-like vibe at home.

• Neutralizes yellow and brassy tones to reveal a cooler base.
• Ultra high-purity pigments deliver stronger toning for quicker, more noticeable results.
• Hydration and strength are supported by a hydrating complex that nourishes the feel of lightened hair.
• Nourishing care for shine and manageability comes from natural extracts and conditioning actives.
• Gentle, color-safe formula is designed for high-lift hair and color-treated strands.

Hydration, Strength, and Shine

The lineup includes hyaluronic acid, biotin, and hydrolyzed collagen to help hydrate, support strand elasticity, and leave hair feeling softer and more resilient to common styling stresses.

• Hyaluronic acid helps retain moisture for a plumper, smoother feel.
• Biotin supports a stronger-looking surface without excessive weight.
• Hydrolyzed collagen contributes to a smoother finish and improved manageability.

Nourishing Care for Shine and Softness

Additional conditioning ingredients such as honey, olive oil, vitamin E, provitamin panthenol (pro-Vitamin B5) and hydrolyzed wheat protein work together to enhance shine and ease detangling, without weighing hair down.

• Natural oils and vitamins add a subtle sheen and smoother texture.
• Proteins help improve combability and overall softness after washing.

Gentle, Color-Safe Formula

The shampoo is free from ammonia, peroxide, parabens, sulfates, salt, and DMDM hydantoin, with a pH-balanced profile intended to respect delicate, high-lift color-treated hair while delivering a refreshing cleanse.

How to Use

• Wet hair, then apply a generous, even lather from roots to ends.
• Leave on for 1–3 minutes for desired toning intensity, then rinse thoroughly.
• Follow with your favorite Naissant conditioner for best manageability and shine.

Who It’s For

• Platinum to very light blonde shades seeking cooler, icy tones.
• Color-treated hair that benefits from a gentle, pH-balanced cleansing routine.
• Maintenance between salon visits to help preserve brightness and neutralization.

Note: Individual results may vary. This product is designed to help enhance tone and brightness and provides conditioning care that supports softer, smoother feel with consistent use.