L'Oreal Paris Feria Permanent Hair Color 205 Bleach Blonding — Multi-Faceted Shimmer, 3X Highlights (Pack of 1)

Meet Feria: a shimmer-forward color for at-home glam

With Feria, what you see is the shimmer. This permanent color system blends multi-faceted tones with 3X highlights to create intensified, brilliant results that catch light from every angle. Inspired by cutting-edge fashion, the shades are crafted by L'Oreal master colorists for bold, head-turning options you can apply at home without an appointment.

The Power Shimmer Conditioner hydrates and conditions week after week, helping hair stay soft and vibrant as color develops and settles. This conditioning step is designed to support the overall look so your hair feels manageable and lively over time.

What makes Feria stand out

• Multi-Faceted Permanent Color: shimmering, multi-tonal color with 3X highlights for intensified depth and shine
• 50+ Bold Shades: fashion-inspired options across a spectrum from deep black to platinum blond
• Vegan Hair Dye Kits: modern color solutions designed with an ethical, vegan approach
• Power Shimmer Conditioner: hydrates and conditions weekly to help maintain vibrancy and softness
• Bonding Care Complex: supports color bonds and may help hair feel stronger compared to untreated
• Complete color family: permanent, semi-permanent, and temporary options, plus root cover up, anti-brass toners, and lightening systems

At-home care and experience

• Easy-to-follow steps that empower you to achieve bold color at home
• Salon-like shimmer and depth without scheduling or commuting
• Conditioning care designed to support vibrancy during color wear

Real-life use cases

• Refresh a bold blond with shimmering brightness that moves with light
• Try a fashion-forward shade for a season and transition with ease
• Pair with Power Shimmer Conditioner for ongoing care

Results can vary by hair type and technique, but Feria offers a spectrum of options to explore. Feel free to experiment and find the shade that suits your style.