L'Oreal Paris Feria Dusty Mauve – Multi-Faceted Shimmer Permanent Color (Shade 721)

Discover L'Oreal Paris Feria, a line of multi-faceted shimmering permanent hair color. Shade 721 Dusty Mauve delivers a prismatic look with 3X highlights for intensified brilliance. The shimmer is designed to catch light from every angle, giving hair a lively, fashion-forward glow.

Inspired by the world of fashion, Feria blends edgy hues with depth and dimension. Whether you want a subtle evolution or a bold, head-turning update, you can achieve salon-like color at home without a prior appointment. Dusty Mauve sits between rose and cool mauve, offering a modern, wearable shade that pairs well with cool undertones in many complexions.

Key features and benefits

• Multi-faceted shimmering color with 3X highlights for intensified brightness
• 50+ bold shades across the spectrum, from deep black to platinum, inspired by fashion trends
• Vegan formula designed for at-home use with salon-like results
• Permanent color with lasting vibrancy and gray coverage options
• Power Shimmer Conditioner seals and smooths hair after color
• No appointment necessary for convenient, flexible color updates

Bonding care and color maintenance

The Bonding Care Complex Conditioner helps support hair bonds, promoting a strong look while maintaining color vibrancy. In tests, users saw hair up to 40% stronger after conditioning with the complex. Results may vary by hair type and color treatment.

What to expect when using Feria at home

• Vibrant, fashion-inspired shades that shimmer in daylight and indoors
• Simple, at-home color ritual with smooth, even application
• Consistent coverage with a glossy finish and a natural grow-out look
• Long-lasting color that adapts to daily life without abrupt changes

Real-life use ideas

Try Dusty Mauve for a modern, wearable edge at work or social events. This shade can complement cool tones, refresh a lighter base, or create a contemporary root-to-midtone transition with a soft, stylish twist.