shu uemura art of hair Izumi Tonic shampoo bottle highlights hydration and strengthening.
Izumi Tonic being poured for gentle cleansing and hair nourishment.
Creamy lather from Izumi Tonic reveals smooth, shiny strands.
Shiny, healthier-looking hair after washing with Izumi Tonic.
Close-up of Japanese rice water ingredients powering elasticity and resilience.
Fragrance notes of bergamot and lemon in Izumi Tonic provide a refreshing cleanse.

shu uemura art of hair

Izumi Tonic Strengthening & Thickening Rice Water Shampoo | Shu Uemura Art of Hair

High-performance beauty made for confident daily results

$33.14

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Why customers choose Oseila Beauty

Izumi Tonic Strengthening & Thickening Rice Water Shampoo

Inspired by yu-su-ru, the centuries-old Japanese ritual of bathing hair in rice water, Izumi Tonic nourishes fragile strands while preserving essential hydration. The formula features Japanese rice water sourced from Hyogo, obtained through eco-friendly practices to support elasticity and resilience across hair types.

What it does

This strengthening and thickening shampoo cleanses deeply without stripping moisture, helping to restore damaged hair and maintain a healthy baseline condition. In a controlled study using a system of Izumi Tonic Shampoo, Mask and Serum versus a non-conditioning shampoo, users reported thicker hair diameter, enhanced shine, and up to 30x stronger strands, with the appearance of split ends reduced by up to 91%.

  • Hair diameter appears thicker and hair looks shinier
  • Appearance of split ends reduced in comparative testing within a routine system
  • Rice water delivers amino acids, vitamins, and antioxidants to support elasticity and strength

The fragrance opens with bergamot and lemon, followed by heart notes of ylang-ylang and iris, with rice water resting on a base of vanilla and sandalwood, creating a refreshing yet refined cleanse.

Why choose Izumi Tonic

  • Designed for all types of fragile hair
  • Eco-friendly sourcing from Hyogo, Japan
  • Professional tip: supports longer lengths while maintaining optimal condition and reducing split ends

How to use

Apply to wet hair, massage into scalp, rinse. For a complete routine, follow with the Izumi Tonic mask or serum to maximize results.

FAQ

Q: Is Izumi Tonic suitable for all hair types?

A: Yes, it is designed for all types of fragile hair and can fit into a strengthening routine.

Q: How should I use Izumi Tonic for best results?

A: Massage into wet hair, rinse, then follow with the accompanying mask or serum for enhanced conditioning.

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