IT Cosmetics Do It All Serum Color Balm Sun Rush – Buildable Cheek Color & 24HR Hydration

Meet Sun Rush: IT Cosmetics Do It All Serum Color Balm

Experience a sun-kissed, all-in-one color balm that blends skincare and makeup in a single step. The creamy serum texture glides across skin with a soft cushion and builds from a fresh, natural flush to a radiant sun-kissed glow. It lifts and adds dimension without heaviness, making it a versatile addition to any daily routine or travel bag.

What makes it special

Designed with a high skincare ratio, Sun Rush blends a 92 percent solid serum base enriched with hyaluronic acid, peptides and vitamin E. The formula hydrates for hours while helping smooth skin texture and restore nuance to the face. It is non comedogenic and suitable for sensitive skin, so you can layer color confidently over bare skin or over makeup.

• Buildable, all day color that glides over cheeks, forehead and eyelids
• Lift and reshape with a luminous, not glittery finish
• 24 hour hydration helps skin feel comfortable and refreshed
• Two bronzer shades and six blush shades offer versatile color options
• Can be layered or worn alone for a cohesive sun-kissed look

How to use

• Apply with clean fingers or the Heavenly Luxe Complexion Perfection Brush #7, tapping along the apples of the cheeks and high points of the face for lift
• Swipe or blend toward the temples and across the eyelids for all over color
• To customize color, layer two shades or mix a blush with a bronzer
• Blend lightly and build gradually to reach the desired intensity

Shade guide and results you can expect

The line includes six blush shades Sunlit, Sun Blossom, Sun Warmth, Sunray, Sun Gaze, and Sun Rush, plus two bronzer shades Sun Bronze and Sun Tan. Each shade melts into skin, delivering a natural flush with added depth and dimension. Results may vary with base, lighting, and technique, so you can explore different looks throughout the day.

With its skincare-forward base and flexible wear, Sun Rush is designed to support a fresh, confident appearance without relying on a heavy finish. Consider it a possible solution for those seeking buildable color, hydration, and a lifted effect in one streamlined product.