IT Cosmetics Confidence in a Serum Lip Gloss — 8HR Hydration, Hyaluronic Acid, Ceramide

All-in-One lip hydration with sheer color

Introducing IT Cosmetics Confidence in a Serum Lip Gloss, a thoughtfully designed gloss that doubles as a kissable lip serum. It delivers a lightweight, high-shine finish with sheer color and a non-sticky feel. Available in three universally flattering shades, it aims to hydrate and brighten your everyday lip routine in one swipe.

This formula blends science and comfort with a 90 percent hydration base that includes hyaluronic acid for moisture, a tri-peptide for smoother-looking skin, and vitamin E to help support the lip surface. It’s free of parabens and mineral oil, making it a comforting option for dry or sensitive lips.

Why you’ll love it

• Three universally flattering sheer shades that read as natural color
• High-shine, non-sticky finish that stays comfortable on the lips
• 8-hour hydration designed for lasting lip comfort throughout the day
• 90% hydration base with hyaluronic acid, tri-peptide, and vitamin E
• Paraben- and mineral oil-free formula suitable for dry and sensitive lips
• In a consumer study, lips felt instantly conditioned (95%) and smoother all day (87%)

Shade lineup

• Self-Assured — Clear shimmer
• Self-Worth — Soft pink beige
• Self-Determined — Soft cool mauve

How to use

• Apply on bare lips for a high-shine wash of color or layer over lipstick for extra depth
• Use the petal applicator for precise, even coverage
• Pair with a minimal makeup routine, such as a coat of mascara, for a quick, polished look

Real-life scenarios range from a fast morning routine to relaxed evenings. The lightweight texture and conditioning feel are designed to stay comfortable as you go about your day, offering a tasteful balance of color and gloss without heaviness.