IT Cosmetics Confidence in a Serum Lip Gloss – 8HR Hydration, Hyaluronic Acid, Ceramide

Meet IT Cosmetics Confidence in a Serum Lip Gloss, a smart fusion of lip nourishment and sheer color. This tube delivers a luminous, high-shine finish without a sticky feel, making it a versatile addition to your daily routine. It’s available in three universally flattering sheer shades designed to complement a wide range of skin tones while keeping lips hydrated and comfortable in any season.

The formula centers on a hydrating base and skin-loving actives that work together for a supple, silky feel. Whether you’re layering over a favorite lipstick or wearing it alone for a glassy glow, this gloss aims to deliver a comfortable, polished look from morning to evening.

Why you’ll love it

• Three universally flattering sheer shades with a high-shine, non-sticky finish that lasts.
• 8-hour hydration supported by a 90% hydration base featuring hyaluronic acid, a tri-peptide, and vitamin E.
• Parabens- and mineral oil-free formula designed for dry and sensitive lips.
• In a consumer study, many users reported lips felt instantly conditioned and smoother all day.
• Shades named to inspire confidence: Self-Assured, Self-Worth, and Self-Determined.

Key ingredients and what they do

• Hyaluronic acid for hydration that helps lips feel moisturized.
• Tri-peptide aimed at a smoother appearance on the lip surface.
• Vitamin E to help nourish the surface of the lips.

Shade options and finish

Enjoy a sheer wash of color with a lustrous shine:

• Self-Assured — Clear Shimmer
• Self-Worth — Soft Pink Beige
• Self-Determined — Soft Cool Mauve

How to use

• Apply with the petal applicator for precise, even coverage.
• Hydrating formula is ideal for layering over lipstick or other lip products.
• Wear alone for a glossy finish or pair with a minimal makeup routine for extra impact.

Real-life scenarios

Perfect for daily wear, travel, or quick touch-ups during the day. It adds a radiant sheen while delivering comfortable hydration, making it easy to refresh your lip look on the go.