IT Cosmetics Confidence in a Serum Lip Gloss – 8HR Hydration, High Shine, Sheer Finish

Why you’ll love Confidence in a Serum Lip Gloss

Meet an all-in-one lip gloss and serum that delivers a touch of sheer color with a glossy, non-sticky feel. It glides on easily for an instant, comfortable hydration experience you can wear alone or layered over your favorite lip color. Designed for daily use, it fits into busy routines without compromising on softness or shine.

Hydration that lasts

• 8-hour hydration with a 90% hydration base keeps lips feeling supple all day
• Hyaluronic acid nourishes and moisturizes where lips crave moisture
• Tri-peptide helps lips look smoother with continued wear
• Vitamin E supports a healthy barrier for everyday comfort

Skin-loving ingredients

The lightweight formula blends nourishing actives into a high-shine, non-greasy finish. It’s free of parabens and mineral oil, making it a gentle option for dry or sensitive lips while providing a radiant glow.

• Hyaluronic acid for deep hydration
• Tri-peptide for a smoother appearance
• Vitamin E to support skin barrier health
• Paraben-free and mineral oil-free formulation

Real-world results

In a consumer study, many users reported immediate conditioning and long-lasting softness. A majority felt their lips were conditioned and smoother as the day went on, highlighting a comfortable, wearable feel.

• 95% instantly conditioned lips
• 87% lips felt smoother all day

Shade range that flatters

Three sheer, universally flattering shades pair with a high-shine texture. Self-Assured (Clear Shimmer), Self-Worth (Soft Pink Beige), and Self-Determined (Soft Cool Mauve) offer versatile options for everyday wear and layering with other lip products.

Easy to use, versatile wear

The petal applicator delivers precise, effortless results. Hydrating and non-sticky, it’s ideal for layering over lipstick or wearing solo for a minimal routine with maximum glow.

How to wear

• Swipe over bare lips for a sheer gloss with hydration
• Layer over lipstick to add shine and dimension
• Use with other IT Cosmetics lip products for customizable looks
• Keep it handy for quick touch-ups during the day