gowwim

gowwim Root Touch Up Pen – Semi-Permanent Hair Dye for Gray Roots (Black)

High-performance beauty made for confident daily results

$22.17

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Why customers choose Oseila Beauty

Refresh your hair color in seconds

The gowwim Root Touch Up Pen offers a quick, discreet way to conceal gray roots between color appointments. Designed as a slim, pen-style applicator, it glides onto dry hair to deliver a natural-looking black finish that blends with your shade. Compact and easy to control, this pen makes late starts and unplanned meetings feel less stressful.

What makes gowwim Root Touch Up stand out

  • Natural-looking color derived from gentle pigments sourced from cuttlefish juice, paired with green tea for a soft, healthy shine.
  • No strong odors or harsh scents; suitable for sensitive noses and comfortable daily use.
  • Compact, travel-friendly design that fits in a purse or pocket for on-the-go touch-ups.
  • Suitable for all hair types; pigment adheres smoothly and flexes with movement for a seamless look.
  • Quick-drying formula that fits into a busy routine without long wait times.

How to use

  • Open the pen, gently press to release formula onto dry roots showing gray or regrowth.
  • Avoid applying directly to the scalp; dab and blend with the brush or fingertip for even coverage.
  • Wait a few minutes for the color to dry and set before styling or brushing.
  • Keep the cap on when not in use to prevent drying and save product for future touch-ups.

Who can use it

Designed for all hair types, the gowwim root touch up pen adheres to hair fibers smoothly and adapts to your natural movement for a believable finish.

Real-life scenarios

Perfect for early-morning refreshes, last-minute meetings, travel days, or date nights when a quick touch-up matters. The semi-permanent concept means you can refresh between full color sessions without commitment.

Materials and care

  • formulated with green tea vitamins and cuttlefish-derived colorants for gentle coverage
  • free from strong smells and heavy residues for comfortable, everyday use
  • store with the cap on to preserve moisture and extend product life

In short, gowwim Root Touch Up Pen offers a practical, cosmetics-like option to manage regrowth with a natural look. Results can vary by hair type and shade, and this tool is meant to complement your routine rather than replace full color sessions. Use it as a possibilities-based solution to keep you feeling prepared and confident throughout the day.

FAQ

Q: What is Gowwim Root Touch Up Pen used for?

A: A fast, semi-permanent root concealer designed to cover gray roots between color sessions on dry hair.

Q: How do I apply Gowwim Root Touch Up Pen?

A: Open the pen, dispense a small amount on dry roots, blend with the tip, and allow to dry before styling.