Flux Up Purple Shampoo bottle shows brass-control action for cooler blonde tones.
Flux Up Purple Shampoo demonstrates root toning to counter yellow hues.
Hydration-rich Flux Up formula with oat protein keeps color-treated hair soft.
Gentle, sulfate-free Flux Up care suited for sensitive scalps and color-treated hair.
Light fragrance of Flux Up Purple Shampoo complements daily washing routine.
40 percent wheat-straw packaging of Flux Up helps sustainability and durability.
Ideal for blondes and highlights seeking cooler brightness with Flux Up.

FLUX UP

FLUX UP Purple Shampoo for Blonde & Silver Hair – Anti-Brass, Sulfate-Free (8 fl oz)

High-performance beauty made for confident daily results

$27.61

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Why customers choose Oseila Beauty

Flux Up Purple Shampoo for Blonde & Silver Hair is a sulfate-free, color-safe toning solution designed to cool brass while helping color-treated strands stay soft and vibrant. The formula combines Violet 2 pigments with nourishing actives to deliver a cooler, brighter finish without sacrificing manageability or comfort during use.

Brass-control at the core

Concentrated violet pigments work to neutralize yellow and orange tones, starting at the root to help blondes, grays, silvers, and highlights appear cooler and more refreshed between visits to the salon.

Hydration plus strength

Oat protein strengthens and moisturizes, while Japonica Flower Extract and Hydrolyzed Keratin guard against dryness and brittleness, making color-treated hair easier to detangle and softer to the touch.

Gentle and clean

Clean formula free from sulfates, parabens, phthalates, and harsh chemicals offers a gentle, weekly option for sensitive scalps without compromising tone or shine.

Subtle scent and smart design

The light, fresh fragrance enhances the wash routine without the heavy chemical notes found in some purple shampoos, creating a pleasant ritual that lasts without overpowering.

Sustainable packaging

The bottle uses 40 percent wheat-straw to reduce plastic while maintaining durability and a leak-resistant structure that protects the formula during handling and storage.

Who it suits

Ideal for blondes, gray and silver hair, and color-treated strands seeking cooler brightness and longer-lasting cool tones between color appointments.

How to use for best results

  • Wet hair and apply a small amount to scalp and lengths
  • Lather through, then leave for 1 to 3 minutes depending on depth of toning desired
  • Rinse thoroughly and condition as usual; use 1 to 2 times weekly or as needed

What you may notice

  • Cooler, more neutral brass tones, especially on blonde and highlighted areas
  • Improved manageability and soft feel from the hydrating formula
  • Color-treated hair staying comfortable with reduced dryness and frizz

FAQ

Q: Is Flux Up Purple Shampoo safe for color-treated hair?

A: Our formula is sulfate-free and designed to be gentle on color-treated hair while reducing brass and maintaining vibrancy.

Q: How should I use Flux Up Purple Shampoo for best results?

A: Massage into wet hair, foam, leave 1-3 minutes for toning, then rinse thoroughly; adjust time for deeper impact.

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