FLUX UP Purple Shampoo & Conditioner for Blonde Hair — Anti-Brass, Sulfate-Free, 8 fl oz

Flux Up Purple Shampoo & Conditioner for Blonde, Gray, and Silver Hair

Meet Flux Up's Purple duo, crafted to help you maintain a cooler, brighter look between color visits. The violet pigments counteract brassiness on blonde, gray, silver, and highlighted locks while delivering a color-safe cleanse and conditioning experience you can enjoy week after week.

Designed with everyday use in mind, this set pairs a gentle shampoo and a hydrating conditioner. You’ll notice a light, fresh fragrance that elevates your shower without overpowering your senses. The formula blends oat protein for moisture, hydrolyzed keratin for strength, and Japonica Flower Extract for softness and resilience.

Key benefits

• Neutralizes brass with violet pigments for a cooler finish on color-treated hair
• Hydrates without weighing hair down thanks to oat protein
• Keratin and plant extracts support softness and resilience
• Sulfate-free, paraben-free, and phthalate-free for a gentle routine
• Subtle fragrance enhances your wash experience without lingering chemical notes
• 40% wheat-straw packaging reduces plastic use while keeping bottles sturdy

How to use for best results

• Apply to wet hair, massaging to activate pigments; rinse thoroughly
• Condition from mid-length to ends, leave briefly, then rinse
• Use regularly to help maintain cool tones between color sessions

Real-life scenarios

In busy mornings, this duo offers a quick refresh for dull yellowing on light blondes, silvers, and dimensional highlights. If you color your hair, the violet pigments work with your routine to help keep a polished, cooler finish.