Fashion Gold SHAMPOO – 300ml | Protect & Control for Keratin & Color-Treated Hair

Fashion Gold SHAMPOO – 300ml: Protect & Control

Designed for hair that has undergone keratin or progressive straightening, Fashion Gold SHAMPOO offers a thoughtful balance of cleansing and care. The formula respects your treatment while delivering a clean, refreshing feel with every wash. The scent is light and clean, leaving your routine feeling pampering rather than harsh.

In practice, the impact can be a smoother feel, reduced frizz, and hair that stays aligned longer between salon visits. It’s not a straightening product, but it acts as a loyal ally to your routine, helping your sleek look endure between sessions. The gentle wash is suitable for color-treated or chemically processed hair, so you can maintain your style while keeping daily upkeep manageable.

Key benefits for keratin and straightened hair

• Extends straightening results: helps preserve smoothness and alignment after washing.
• Locks in hydration and blocks out damage: Trehalose hydrates deeply, seals the cuticle, and supports elasticity and natural shine.
• Daily cleansing without compromise: sulfate-free, paraben-free, and salt-free to cleanse gently without stripping the scalp or your treatment.

Gentle, color-safe daily care

• Lightweight, non-greasy formula that won’t weigh hair down or cause buildup.
• Color-safe protection to keep color vibrant and hair feeling fresh, bouncy, and clean.
• Suitable for regular use, including color-treated or chemically processed hair.

How the formula works

Trehalose and Cocamide DEA team up to hydrate deeply, seal the cuticle, and shield strands from dryness, heat, and environmental aggressors. The result is maintained elasticity, softness, and a natural-looking shine that doesn't feel heavy.

Professional salon care at home

• Not a straightening product, but a supportive ally that protects texture and helps maintain a sleek, polished look between sessions.
• Easy to integrate into a routine that prioritizes the health of treated hair and color services.

To use, apply to wet hair, massage into the scalp and lengths, rinse thoroughly, and follow with conditioner if desired. For best results, pair with Fashion Gold conditioner and treat your routine as part of a broader salon-grade care plan.