EVA·NYC Purple Shampoo for Toning Blonde Hair – Gentle Anti-Brass Formula, 31 oz

Brighten and tone with every wash

EVA·NYC Purple Shampoo is crafted for blonde, gray, and lightened hair that desires a cooler, brighter look. The formula blends gentle cleansing with violet pigment to counter brass while keeping hair soft and manageable. The result can feel like a salon-inspired moment at home, without drastic changes to your natural color.

The fragrance is a delicate Ginger Rose scent, adding a refreshing sensory touch to your routine. The value-sized bottle holds 31 oz, making it convenient for regular use and easy to share in smaller households.

What you may notice

• Violet pigment helps offset brass, revealing cooler, brighter tones
• Gentle cleansing cleanses without stripping or weighing hair down
• Leaves hair with a noticeable shine and a soft, smooth feel
• Pairs well with Tone It Down Blonde Conditioner for balanced care
• Mindful formulation with responsibly sourced ingredients; the blend avoids over 1,300 additives

How to use

• Wet hair, lather, massage into hair and scalp, then rinse thoroughly
• Follow with Tone It Down Blonde Conditioner for best results

Notes on experience

Results can vary by hair type and starting shade, but many users report cooler brightness and improved manageability with regular use. The 31 oz size supports ongoing routine toning, whether you’re refreshing a warm brass-free look or maintaining cool blondes and grays. The fragrance and violet pigment offer a pampering, salon-like ritual without promising guarantees.