Aveda Pure Abundance Volumizing Shampoo | Lightweight Lift for Fine Hair

Lightweight lift for fine hair without the heaviness

Aveda Pure Abundance Volumizing Shampoo is engineered to clear away buildup and excess oil while remaining gentle on your scalp. Its soft gel texture dissolves into a lush, airy lather that helps hair feel lighter and more voluminous from roots to ends. This is a thoughtful option for those seeking noticeable body without sacrificing softness.

What makes Pure Abundance special

• Removes product buildup and excess oil with a weightless feel
• Soft gel texture that forms a luxurious lather for visible lifting
• Amaranth seed extract plumps strands and reduces surface friction for natural movement
• Aveda Pure-Fume aroma blends jasmine, peppermint, palmarosa, ylang-ylang, and other pure flower and plant essences
• 100% vegan, Certified B Corporation, and Leaping Bunny Approved
• Gift-worthy packaging that fits in a modern bathroom collection

How it works and what you might notice

• Regular use can help clear away buildup and oil from the scalp and hair shaft
• Hair often feels lighter with more apparent volume and natural movement
• For maximum lift, pair with the Volumizing Conditioning Rinse—up to 4x more voluminous vs. unwashed hair

How to use: massage into wet hair, rinse, and repeat if needed. Follow with the Volumizing Conditioning Rinse for best results. This formula stays true to vegan and cruelty-free standards, reflecting Aveda’s commitments to people and the planet.