Aveda Invati Ultra Advanced Exfoliating Shampoo Rich – Step 1 of 4 | Reduces Hair Loss by 77%

Purify, exfoliate, and revitalize thinning hair

Introducing Aveda Invati Ultra Advanced Exfoliating Shampoo Rich, Step 1 of the four-step Invati Ultra system. This purifying shampoo is crafted for medium to thick thinning hair types and a normal to oily scalp. It gently exfoliates the scalp using wintergreen-derived salicylic acid, helping to remove oil and environmental residues that can clog pores. The babassu-derived cleansing agent delivers a rich, creamy lather that rinses clean, leaving hair feeling refreshed and looking glossy.

What makes it stand out

Used as the first step in a complete routine, this shampoo lays the groundwork for fuller-feeling strands and easier styling. When paired with the full 4-step system—Thickening Conditioner, Revitalizing Scalp Serum, and Fortifying Leave-In Treatment—it can contribute to a noticeable shift in how hair behaves after washing. For those with fine to medium hair, the Light conditioner is also an option to explore.

Key benefits and ingredients

• Up to 95% naturally derived ingredients help soften the cleansing experience while removing buildup
• Wintergreen-derived salicylic acid targets oil and environmental residues that can clog pores
• Babassu cleansing agent provides a gentle, creamy lather that rinses away clean
• Formulated without animal-derived ingredients, gluten, silicones, mineral oil, SLS/SLES, synthetic fragrance, parabens, and phthalates

How to use and what to expect

Massage onto wet hair and scalp, work into a rich lather, then rinse thoroughly. Follow with Invati Ultra Thickening Conditioner, Revitalizing Scalp Serum, and Fortifying Leave-In Treatment for best results. If your hair is fine to medium, consider the Light conditioner variant for a lighter finish.

Real-world notes

Users appreciate the stepwise approach to cleansing and exfoliation, the way hair feels after drying, and the potential synergy when the full system is used as directed. While results will vary, the regimen is designed to support a cleaner scalp and better-conditioned strands.