Aveda Invati Ultra Advanced Exfoliating Shampoo Rich – Reduces Hair Loss by 77% | 33.8 fl oz

Revitalize thinning hair with a sensorial cleanse

Aveda Invati Ultra Advanced Exfoliating Shampoo Rich is Step 1 of a four‑step system designed for thinning hair. It targets medium to thick strands on normal to oily scalps, using wintergreen‑derived salicylic acid to gently exfoliate, removing oil and environmental residues that can clog pores.

The babassu‑derived cleansing agent creates a rich, creamy lather that rinses clean, leaving hair feeling refreshed rather than weighed down. The formula supports shine and smoothness, and when paired with the Thickening Conditioner, can help strands feel fuller over time.

Key benefits at a glance

• Exfoliation helps clear buildup on the scalp while cleansing the hair.
• Gentle cleansing with a rich, creamy lather that rinses clean.
• Contains wintergreen‑derived salicylic acid to target oil and residues that can affect pore health.
• Reduces hair loss by up to 77% in tests when used as part of the 4‑step routine.
• Hair appears shinier and strands feel thicker when paired with Thickening Conditioner.
• 95% naturally derived ingredients support a plant‑forward formulation per ISO 16128 guidelines.
• Free from animal‑derived ingredients, gluten, silicones, mineral oil, SLS/SLES, synthetic fragrance, parabens, phthalates, petrolatum, paraffin, and formaldehyde donors.
• Aveda is 100% vegan, a Certified B Corp, and Leaping Bunny Approved.

How to use

• Massage into wet hair and scalp, then rinse thoroughly.
• Follow Step 1 with Thickening Conditioner, Revitalizing Scalp Serum, and Fortifying Leave‑In Treatment for best results.
• For finer hair, consider pairing with Thickening Conditioner Light as part of the routine.

Size: 33.8 fl oz (1000 ml) bottle. Designed for daily cleansing and long‑lasting use, this shampoo supports a multi‑step regimen that aims to refresh the scalp and improve the feel of thinning hair over time.