Aveda Botanical Repair Intensive Strengthening Masque Rich | Bond-Building Hair Mask

Intense repair for stronger hair

Make a date with deeper conditioning. Aveda’s Botanical Repair Intensive Strengthening Masque Rich is a premium bond-building masque designed to reinforce hair integrity and improve the look and feel of damaged strands after the very first use. The formula is 94% naturally derived* and nourishes with 2X the plant lipids plus added butters, delivering a rich experience that leaves hair seeming healthier, softer, and shinier.

Key benefits come from plant-derived technologies that work across three layers of the hair fiber — from the F-layer to the cortex — helping to support structure where it’s most needed. The result is improved slip, easier detangling, and a luxurious touch that makes styling feel smoother and more manageable. This rich masque is best suited for medium to thick hair types; if your hair is finer, the lighter version may feel more appropriate.

What makes Botanical Repair Rich stand out

• Bond-building approach targets three key layers of the hair fiber to support overall health and appearance.
• 2X the plant lipids with added butters delivers a deeply nourished, silky feel.
• Detangles and adds slip, reducing the risk of breakage during styling.
• Luxurious slip and softness after just one use, with visible shine and improved manageability.
• Aveda’s Pure-Fume aroma blends organic ylang-ylang, rose, and marjoram with other pure plant essences.

Formulated without animal-derived ingredients, silicones, gluten, mineral oil, SLS/SLES, synthetic fragrance, parabens, phthalates, petrolatum, paraffin, or formaldehyde donors. Per ISO 16128, the product draws from plant-based sources, non-petroleum minerals, and water. Aveda remains vegan, a Certified B Corp, and Leaping Bunny Approved, aligning performance with responsible, sustainable beauty.

How to use

• After shampooing, smooth the rich masque through damp hair from roots to ends.
• Leave on for 2–5 minutes to let the formula work, then rinse thoroughly.

For best results, use as part of a regular care routine for medium to thick hair, adjusting frequency to match your hair’s needs. Pair with complementary Aveda care for a complete conditioning experience.