Aveda Botanical Repair Intensive Strengthening Masque Rich 20 Bond-Building Hair Mask

Intense repair with botanical science

Introduce your hair to Aveda Botanical Repair Intensive Strengthening Masque Rich, a deep conditioning treatment designed to strengthen hair from the inside out. With 94% naturally derived* ingredients and 2X the plant lipids with added butters, it aims to improve the look and feel of damaged hair after a single use. The bond-building approach works across three hair fiber layers from the F-layer to the cortex, supporting resilience and a smoother surface.

In practice, you may notice hair that feels softer, more manageable, and with luxurious slip that is easier to detangle. The rich formula is crafted for medium to thick hair, offering a lavish conditioning experience that rinses clean and leaves strands with a healthy sheen. If your hair runs finer, you might reach for the lighter version for a similar conditioning effect without extra weight.

What makes this masque stand out

• Bond-building technology that targets three key hair layers, helping strands feel sturdier after use.
• Deep conditioning with twice the plant lipids and added butters for nourishing resilience.
• Detangling and slip to reduce breakage during combing and styling.
• Sensory experience with Pure-Fume aroma featuring ylang-ylang, rose, and marjoram among other botanicals.

How to use for best results

• After shampooing, apply evenly to damp hair from mid-length to ends.
• Leave on 2 to 5 minutes, then rinse thoroughly to reveal soft, smooth strands.
• Style as usual; medium to thick hair may benefit from this rich formula as part of a repair routine.

Scent, ethics, and clean beauty

• Aveda Pure-Fume aroma blends certified organic ylang-ylang, rose, and marjoram for a floral, balanced fragrance.
• Formulated without animal-derived ingredients, silicones, gluten, mineral oil, SLS/SLES, synthetic fragrance, parabens, phthalates, petrolatum, paraffin, or formaldehyde donors.
• Vegan, a Certified B Corp, and Leaping Bunny Approved, reflecting a dedication to ethical beauty practices.

Note that this masque is designed for medium to thick hair. If you have finer hair, consider the light version for a similar conditioning effect without extra weight. Hair may feel softer, shinier, and more manageable after the first use, with ongoing care supporting strength and resilience over time.