Aveda Be Curly Intensive Curl Perfecting Masque | Deep Conditioning for Curly, Coily & Wavy Hair | Silicone Free, 97% Naturally Derived | 6.7 fl oz

Be Curly Intensive Curl Perfecting Masque

Unlock a deeper level of curl care with this silicone-free, deep conditioning masque designed to nourish, soften, and add natural shine to curls, coils, and waves. The formula is crafted to work with your texture, offering conditioning without weighing hair down and helping manage frizz in humidity-rich days. It’s more than a boost for your styling routine; it’s a thoughtful step toward smoother, more defined curls that feel supple to the touch.

What it does for your curls

• Deep conditioning that conditions, smooths, and adds shine to curls, coils, and waves.
• Fights frizz and helps curls stay defined in humid conditions; ex-vivo tests show noticeable smoothing and shine improvements.
• 97% naturally derived ingredients support plant-based nourishment; kokum seed butter provides slip to aid detangling.
• Fragrance features a refreshing Pure-Fume aroma with organic lemon, bergamot, orange, and other plant essences.
• Ex-vivo testing indicates up to 85% smoother texture and up to 2x shine vs unwashed hair.

Key formulation and benefits

• Silicone-free and free from gluten, mineral oil, SLS/SLES, synthetic fragrance, parabens, phthalates, petrolatum, paraffin, and formaldehyde donors.
• Plant-powered conditioning from peptides derived from plant proteins and kokum seed butter enhances slip and conditioning.
• Vegan, with commitment to responsible sourcing; part of a broader B Corp, Cruelty-Free ethos.
• Designed for curly, coily, and wavy textures seeking moisture, definition, and a touch of gloss.

How to use

1. After shampooing, smooth through damp hair.
2. Leave on for 2–5 minutes.
3. Rinse thoroughly to reveal defined curls with a healthy-looking shine.

Why choose Aveda Be Curly

Be Curly Advanced was created with texture stylists to support curl care routines that honor natural curl patterns. The citrus Pure-Fume aroma offers a refreshing sensory experience, while the vegan, silicone-free formulation helps keep hair feeling soft and manageable. This masque pairs well with other Be Curly products for a cohesive routine that respects the environment and your hair texture.