Aveda Be Curly Advanced Shampoo – Moisturizing, Sulfate- & Silicone-Free for Curly, Coily, and Wavy Hair | 33.8 oz

Be Curly Advanced Shampoo: Moisture, Definition, and Calm for Your Curls

Start your wash day with a creamy, sulfate-free cleanse designed for curls, coils, and waves. Be Curly Advanced Shampoo removes buildup without stripping moisture, helping textures feel softer, more defined, and ready for styling. The formula is 94% naturally derived* and includes a curl-strengthening peptide sourced from plant proteins, offering a gentle boost to strand resilience.

When paired with Be Curly Advanced Conditioner, this shampoo forms a humidity-defying shield that helps curls hold their shape in damp weather and resist frizz. A velvety kokum seed butter nourishes each strand, adding slip for easier detangling and smoother conditioning overall. The refreshing Pure-Fume citrus aroma—built from certified organic lemon, bergamot, orange, and other plant essences—offers a spa-like feeling during cleansing, without synthetic fragrance.

What to expect on wash day

• Sulfate-free and silicone-free cleansing that respects your curl texture and scalp comfort.
• Defensive humidity protection when used with the matching conditioner, helping curls stay defined longer.
• Plant-derived peptide supports curl strength; kokum seed butter contributes slip and nourishment to reduce breakage.
• A clean, uplifting citrus scent that enhances the shower experience with natural botanicals.
• Vegan formula, Certified B Corp status, and Leaping Bunny Approved for ethical beauty values.

How to use

• Massage into wet hair and scalp, concentrating on the roots and mid-lengths, then rinse thoroughly.
• Follow with Be Curly Advanced Conditioner to lock in moisture and support humidity defense.

Who this is for

Ideal for anyone with curly, coily, or wavy hair seeking a gentle cleanse that preserves moisture, reduces buildup, and supports curl definition. The formula is designed to be used as part of a regular routine or during days when frizz control is a priority.

*Per ISO 16128 standard. From plants, non-petroleum minerals, and/or water. Formulated without animal-derived ingredients, sulfates including SLS/SLES, silicones, gluten, mineral oil, parabens, phthalates, petrolatum, paraffin, and formaldehyde donors.