Aveda Be Curly Advanced Intensive Curl Perfecting Masque | Deep Conditioning for Curly, Coily & Wavy Hair | 0.85 oz

Overview

Aveda Be Curly Advanced Intensive Curl Perfecting Masque delivers a silicone-free, deep conditioning treatment designed to nourish curls, coils, and waves from root to tip. The formula smooths and adds natural shine without weighing hair down, offering a conditioning boost that supports defined texture.

What to Expect

• Deep Conditioning Masque for Curly & Coily Hair: conditions, smooths, and adds shine to curls, coils, and waves.
• Frizz Control & Definition: in ex-vivo tests, smoothness improved by approximately 85%, with defined curls and reduced frizz in humidity; hair appeared up to 2x shinier vs unwashed hair.
• 97% Naturally Derived: plant-based peptides help replenish strength, while kokum seed butter supports slip and detangling.
• How to Use: after shampooing, smooth through damp hair, leave on 2–5 minutes, rinse thoroughly.
• Brand Ethics: Aveda is vegan, a Certified B Corp, and Leaping Bunny Approved.

Aromas and Experience

The Pure-Fume aroma blends certified organic lemon, bergamot, orange, and other plant and flower essences for a refreshing scent during application.

Tips for Best Results

• Focus on mid-lengths to ends for maximum definition.
• Use after cleansing routines designed for curly textures to enhance manageability.

Why This Matters

For many curl types, a silicone-free regimen helps maintain natural texture while aiming to reduce frizz and boost shine in humid conditions. If you’re seeking softer, more defined curls, this masque offers a conditioning boost without heavy residues.