ARCTIC FOX Wrath Semi-Permanent Hair Dye – Vibrant Red, Vegan & Ammonia-Free (8 Fl Oz x 2)

Bold color, gentle care

Unleash a bold, vibrant red with ARCTIC FOX Wrath. This semi-permanent dye is designed for at-home color lovers who want depth, shine, and conditioning in one step. Wrath leans into berry-toned reds that fade to a soft pink, delivering dimensional richness without harsh chemicals.

Crafted with vegan ingredients and free from ammonia, peroxide, ethyl alcohol, and PPD, Wrath prioritizes performance and a gentler coloring experience. The conditioning base helps hair feel soft and hydrated during and after coloring, making it easier to switch looks without compromising manageability.

What to expect from Wrath

• VIBRANT RED SHADE: deep red with berry undertones that gradually soften to pink as it fades.
• CUSTOM COLOR MIXING: blend Wrath with Transylvania for richer crimsons and personalized shades at home.
• VEGAN INGREDIENTS: cruelty-free formula made without animal by-products or harsh additives.
• CONDITIONS WHILE COLORING: gentle base supports softness and shine during application.
• LONG-LASTING COLOR: vibrant tone with reduced smear and a pleasant, sweet scent.

How to achieve the best results

• Pre-lighten to level seven for maximum color payoff and dimension.
• Apply evenly from roots to ends and perform a strand test before full application.
• Rinse with cool water and follow with a color-safe shampoo to help preserve shade.
• Store and reuse the shade for future color refreshes to maintain vibrancy over time.

Wrath offers a flexible option for at-home color experiments, whether you want a bold red for a special occasion or a brighter note to refresh an ongoing look. The color can be mixed for personalization while the conditioning base supports hair feel and manageability throughout the process.