Alex Costa Forte Series Hair Pomade – Medium Hold, Low Shine, Water-Based, 3 oz

Meet Forte Series Hair Pomade from Alex Costa, a water-based styling option built for men who want control without heaviness. This pomade delivers a medium, flexible hold that stays pliable as you shape a classic slicked-back look, a pompadour, or a tidy comb-over. The finish is consistently low shine, so your hair reads as natural rather than lacquered. The formula is lightly scented and designed to be restyleable after application, letting you adapt your style through the day without stripping away volume.

Designed with medium to thick hair in mind, Forte Series glides through strands with minimal tugging. Start with a nickel-sized dab warmed in the hands, then distribute by running fingers through from roots to ends. For a refined, voluminous result, guide hair with a comb or use a blow dryer while you shape. If you prefer texture and a more matte texture, work a bit through dry hair, warming it slightly in your palms before raking it through to define texture and tame flyaways.

One practical advantage is the ease of removal. The water-based base rinses clean, leaving hair feeling light and pillow-friendly. You can opt for a wetter, more uniform look using towel-dried hair, or embrace a drier, defined style by allowing slightly more texture to show. Either way, the finish remains non-greasy and lift-friendly, supporting everyday styling without heaviness.

What makes Forte Series different goes beyond hold. The line comes from Alex Costa, blending salon-grade ingredients with consumer feedback from a global community of grooming enthusiasts. The 3 oz bottle is a compact, travel-ready size, and the formula includes biotin and provitamin B-5 to help nourish strands as you style. The product is designed to work across a range of looks while staying easy to wash out and rework.

• Medium flexible hold supports a range of classic styles without weighing hair down
• Low shine creates a natural, polished look suitable for work or social events
• Water-based formula offers easy washout and a non-greasy feel
• Designed for medium to thick hair with minimal tugging during application

How to use for best results

• Use a nickel-sized amount, warm between your palms, then spread through hair evenly
• For a wet look, apply to towel-dried hair and comb into place; finish with blow-drying
• For a dry texture, warm a small amount and rake through hair to define texture
• Wash out easily with water; hair stays light and non-greasy

Size and scent notes: the 3 oz container is travel-friendly and the formula carries a light, salon-inspired aroma designed for daily use.