Alaffia Everyday Shampoo Unscented – Sulfate-Free Moisture with Shea Butter & Coconut Oil (32 oz)

Everyday care that respects sensitive noses and nourishes hair

Alaffia Everyday Shampoo Unscented delivers a fragrance-free cleansing experience designed for daily use. The formula centers on moisture-rich ingredients like certified Fair Trade unrefined shea butter and coconut oil to hydrate and smooth a wide range of hair textures, including curls, while keeping the scent intentionally soft or absent. With this unscented option, you can tailor your wash routine without adding fragrance, which some users prefer for comfort and focus on conditioning benefits.

Key benefits at a glance

• Fragrance-free and sulfate-free: ideal for fragrance sensitivities and those avoiding harsh detergents.
• Moisturizing care: shea butter and coconut oil work together to help soften strands and reduce dryness.
• Clean ingredients: free from sulfates, parabens, phthalates, silicones, mineral oil, and artificial colors.
• Cruelty-free and ethically sourced: produced in partnership with women-led cooperatives in West Africa.
• Suitable for daily use on all hair types, including curly hair, with frizz control potential.

What to expect when you try it

The formula offers a creamy, nourishing lather that rinses clean, leaving hair feeling hydrated without heaviness. The fragrance-free profile helps products layer well with styling creams and oils, so you can build a personalized care routine without competing scents.

• Texture and lather: rich and easy to rinse, leaving hair soft and manageable.
• Fragrance profile: unmistakably gentle or scent-free for sensitive noses.
• Hair type compatibility: designed to support diverse textures, from straight to curly.
• Scalp comfort: free from fragrance that can irritate sensitive scalps.

Ethical sourcing and community impact

Alaffia partners with women-led cooperatives in West Africa, using fair trade practices to support sustainable livelihoods. The brand\'s mission extends beyond the shower, funding community programs such as improved water access and reforestation projects. Choosing this shampoo also means supporting a supply chain that prioritizes people and planet.

How to use

• Apply to wet hair, massage into a rich lather, rinse thoroughly.
• Repeat if needed, then follow with a conditioner you love for extra moisture.