{"product_id":"virtue-smooth-sulfate-free-shampoo-for-frizz-control-color-safe-cruelty-free","title":"VIRTUE Smooth Sulfate-Free Shampoo for Frizz Control – Color Safe \u0026 Cruelty-Free","description":"\u003ch2\u003eIntroducing VIRTUE Smooth Shampoo\u003c\/h2\u003e\n\u003cp\u003eExperience a cleansing ritual designed to pair moisture with manageability. VIRTUE Smooth Shampoo uses Alpha Keratin 60ku to help re-pave rough cuticles and minimize friction between strands. This in-shower smoothing action prepares hair to accept moisture and reflect light with a soft, refined shine. When used as part of the Smooth line, it sets the stage for smoother styling and improved texture without harsh additives.\u003c\/p\u003e\n\n\u003ch3\u003eKey benefits you may notice\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eFrizz control starts at the cuticle, helping strands feel calmer from root to tip.\u003c\/li\u003e\n  \u003cli\u003eColor-safe cleansing protects treated tones while removing everyday buildup.\u003c\/li\u003e\n  \u003cli\u003eThe sulfate-free, paraben-free, and phthalate-free formula supports gentle daily use.\u003c\/li\u003e\n  \u003cli\u003eCruelty-free and gluten-free attributes align with thoughtful beauty routines.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThe fragrance is a restorative blend of herbs, fruits, and citrus, featuring soothing lavender and crisp mint essential oils. It adds a refreshing sensory layer to your shower without overpowering styling choices.\u003c\/p\u003e\n\n\u003ch3\u003eWho it’s for\u003c\/h3\u003e\n\u003cp\u003eThis shampoo is formulated for all hair types, with special appeal for frizz-prone, wavy, or curly hair. It is safe for color-treated and chemically treated hair, making it a versatile choice for households with diverse needs.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eAll hair types welcome, including curly and textured styles\u003c\/li\u003e\n  \u003cli\u003eSafe for color-treated and chemically treated hair\u003c\/li\u003e\n  \u003cli\u003eFree of sulfates, parabens, phthalates, and synthetic colors\u003c\/li\u003e\n  \u003cli\u003eCruelty-free and gluten-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to use and what to expect\u003c\/h3\u003e\n\u003cp\u003eMassage a generous amount into wet hair, focusing on the scalp and roots, then rinse to reveal a soft lather and smooth glide. The formula aims to reduce friction between strands, so detangling feels gentler, while a subtle, radiant finish helps ready your hair for moisture and styling.\u003c\/p\u003e\n\n\u003cp\u003eFor optimal smoothing, follow with the Virtue Smooth Conditioner. Regular use may help you notice a calmer feel during styling and a refined overall texture, with less noticeable frizz in varying conditions such as humidity or heat styling.\u003c\/p\u003e\n\n\u003cp\u003eIn addition to smoothing performance, Alpha Keratin 60ku protein works with a gentle cleansing base to preserve natural moisture. This combination supports a versatile daily routine and pairs well with light styling products designed for curls or waves. Consider this shampoo as a flexible option for smoothing without harsh additives.\u003c\/p\u003e\n\n\u003cp\u003eExplore the broader VIRTUE line to build a cohesive care ritual that aligns with your hair goals, whether you want enhanced shine, reduced frizz, or maintained color.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes VIRTUE Smooth Shampoo sulfate-free and color-safe?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: VIRTUE Smooth Shampoo uses a sulfate-free formula and Alpha Keratin 60ku to gently cleanse while protecting color and helping manage frizz.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo suitable for all hair types, including color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's designed for all hair types, including curly and frizz-prone textures, as well as color-treated or chemically treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":53050027868476,"sku":"B07NLHR99Q","price":26.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/1876\/2812\/files\/virtue-smooth-shampoo-bottle-hero.jpg?v=1778557998","url":"https:\/\/oseilabeauty.com\/products\/virtue-smooth-sulfate-free-shampoo-for-frizz-control-color-safe-cruelty-free","provider":"Oseila Beauty","version":"1.0","type":"link"}