{"product_id":"tower-28-swipe-serum-concealer-hydrating-medium-to-full-coverage-under-eye-brightener-13-playa","title":"Tower 28 Swipe Serum Concealer — Hydrating Medium to Full Coverage + Under-Eye Brightener (13 Playa)","description":"\u003ch2\u003eTower 28 Swipe Serum Concealer: skincare meets makeup\u003c\/h2\u003e\n\u003cp\u003eMeet a concealer that moves with your skin. Tower 28 Swipe Serum Concealer glides on like a serum while delivering medium to buildable coverage to visibly even tone, minimize redness, and blur minor imperfections. Shade 13 Playa reads tan with warm golden undertones, designed to harmonize with warm-to-neutral complexions.\u003c\/p\u003e\n\u003cp\u003eDesigned for everyday wear, this formula prioritizes comfort and a natural finish. The lightweight texture sits softly on skin without drying patches or caking, making it a versatile choice for dry or blemish‑prone types who want color correction without heaviness.\u003c\/p\u003e\n\u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHydrating, skin‑friendly feel thanks to a serum-like glide that reduces tugging during application\u003c\/li\u003e\n\u003cli\u003eMedium to full coverage that can be layered for spot concealment or all‑over correction\u003c\/li\u003e\n\u003cli\u003eNon‑comedogenic formulation intended for sensitive or dry skin prone to irritation\u003c\/li\u003e\n\u003cli\u003eShade 13 Playa: tan with warm golden undertones to blend with warm complexions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhat makes this concealer stand out is how it blends skincare with makeup ingredients. Hyaluronic acid adds a light hydration layer, while centella asiatica is included to help calm the surface as you build coverage. The pigments are coated in lysine to support a smooth, even finish that sits naturally on the skin and, over time, can help with a healthier-looking texture.\u003c\/p\u003e\n\u003ch3\u003eSkin-care infused makeup\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstronghydration and calm:\u003e hyaluronic acid and centella asiatica work together to maintain moisture and comfort on sensitive or drier skin\u003c\/stronghydration\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrongbrighten and balance:\u003e the formula targets dark circles and redness for a refreshed, even-toned canvas\u003c\/strongbrighten\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrongnatural finish:\u003e a skin-friendly approach aims to blur without looking heavy or mask-like\u003c\/strongnatural\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstronglayerable performance:\u003e build coverage as needed, then set with GetSet Powder for longer wear\u003c\/stronglayerable\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSwipe directly with the tapered applicator to cover dark circles and blemishes\u003c\/li\u003e\n\u003cli\u003eBlend with fingers, brush, or sponge for seamless handling\u003c\/li\u003e\n\u003cli\u003eOptional: set with GetSet Powder to extend wear\u003c\/li\u003e\n\u003cli\u003ePro tip: choose one shade lighter to use Swipe as an under-eye brightener\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it for?\u003c\/h3\u003e\n\u003cp\u003eThis formula suits those seeking lightweight daily coverage that respects sensitive or dry skin, with a flexible shade (13 Playa) that adapts to warmer undertones. It pairs well with Tower 28’s skincare-forward ethos, offering a makeup experience that emphasizes comfort, clarity, and a natural look.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes Tower 28 Swipe Serum Concealer different from traditional concealers?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Glides like a serum, hydrates with hyaluronic acid, calms with centella, and offers buildable coverage for a natural finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I apply Swipe Serum Concealer for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply with the applicator, blend with fingers or a tool, and set with powder for longer wear; use a lighter shade for under-eye brightening.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":53052425601340,"sku":"B0CFWYWWYN","price":34.51,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/1876\/2812\/files\/tower-28-swipe-serum-concealer-application-closeup.jpg?v=1778617875","url":"https:\/\/oseilabeauty.com\/products\/tower-28-swipe-serum-concealer-hydrating-medium-to-full-coverage-under-eye-brightener-13-playa","provider":"Oseila Beauty","version":"1.0","type":"link"}