{"product_id":"tower-28-swipe-serum-concealer-hydrating-medium-to-full-coverage-12-tan-medium-neutral","title":"Tower 28 Swipe Serum Concealer – Hydrating Medium to Full Coverage (12 Tan\/Medium Neutral)","description":"\u003ch2\u003eExperience hydrating, serum-like coverage\u003c\/h2\u003e\n\u003cp\u003eTower 28 Swipe Serum Concealer blends skincare-inspired hydration with medium-to-full coverage, giving dark circles, redness, and blemishes a seamless finish without settling into dry patches. Shade 12, named \u003cem\u003ePali\u003c\/em\u003e, reads tan with a balanced medium-neutral undertone to complement a range of skin tones.\u003c\/p\u003e\n\u003ch3\u003eWhat makes this concealer different\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eGlide-on versatility: Feels soothing and lightweight while delivering buildable coverage from medium to full.\u003c\/li\u003e\n  \u003cli\u003eSkin-care infused formula: Combines hydration with calming ingredients for sensitive or dry skin without heaviness.\u003c\/li\u003e\n  \u003cli\u003eBalanced wear: Designed for a natural, skin-like finish that remains comfortable throughout the day.\u003c\/li\u003e\n  \u003cli\u003eSmart pigment technology: Coated with lysine-inspired components to promote an even, smooth appearance on the surface.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eKey benefits you may notice\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eHydrating feel that prevents dry, caked patches while covering imperfections.\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic and suitable for sensitive or blemish-prone skin types.\u003c\/li\u003e\n  \u003cli\u003eLightweight composition that won’t look heavy or mask-like on the skin.\u003c\/li\u003e\n  \u003cli\u003eUnder-eye brightening potential when used one shade lighter for a brighter look.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIngredients that support comfortable wear\u003c\/h3\u003e\n\u003cp\u003eFormulated with hydrating hyaluronic acid to help maintain moisture and centella asiatica to calm the area, delivering a breathable, skin-friendly experience. The texture remains creamy yet cushiony, blending into the skin without emphasizing texture.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply directly with the included doe-foot applicator to target circles and spots needing coverage.\u003c\/li\u003e\n  \u003cli\u003eBlend with fingertips, a brush, or a sponge for seamless diffusion and a natural finish.\u003c\/li\u003e\n  \u003cli\u003eSet with GetSet Powder to extend wear and reduce transfer.\u003c\/li\u003e\n  \u003cli\u003ePro tip: choose one shade lighter to transform Swipe into an under-eye brightener.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWho it’s for\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eAnyone seeking hydration with buildable coverage in a lightweight formula.\u003c\/li\u003e\n  \u003cli\u003eSmall-batch beauty lovers who value skin-care ingredients in makeup.\u003c\/li\u003e\n  \u003cli\u003eIndividuals with sensitive or dry skin looking for a non-drying concealer option.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eTower 28 was born from Los Angeles energy and real skin needs—merging dermatologist-approved care with bold, joyful beauty for all without compromising safety.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is Tower 28 Swipe Serum Concealer best for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Hydrating, buildable coverage that helps address dark circles, redness, and blemishes with a skin-care infused formula.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I use Swipe Serum Concealer for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply with the doe-foot, blend with fingers or sponge, and set with GetSet Powder for longer wear; try one shade lighter for under-eye brightening.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":53052420915516,"sku":"B0CFWCKPJY","price":34.51,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/1876\/2812\/files\/tower-28-swipe-serum-concealer-12-pali-bottle.jpg?v=1778617670","url":"https:\/\/oseilabeauty.com\/products\/tower-28-swipe-serum-concealer-hydrating-medium-to-full-coverage-12-tan-medium-neutral","provider":"Oseila Beauty","version":"1.0","type":"link"}