{"product_id":"tower-28-lipsoftie-tinted-lip-balm-treatment-hydrating-glossy-balm-overnight-lip-mask-in-sugar-plum","title":"Tower 28 LipSoftie Tinted Lip Balm Treatment — Hydrating Glossy Balm + Overnight Lip Mask in Sugar Plum","description":"\u003ch2\u003eMeet LipSoftie\u003c\/h2\u003e\n\u003cp\u003eTower 28 LipSoftie is a dual‑action lip treatment that blends the hydrating comfort of a lip mask with a sheer, juicy tint. The Sugar Plum shade reads as a sheer mauve that works across skin tones and never overwhelms the lip line.\u003c\/p\u003e\n\u003ch3\u003eWhy this lightweight formula stands out\u003c\/h3\u003e\n\u003cp\u003eFormulated with a vegan, non‑sticky base, LipSoftie aims to soothe delicate lips while delivering a comfortable, glassy finish. It features jojoba oil, shea butter, and lysine to help protect against dryness and support softness over time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-sticky glide with a light, glossy finish\u003c\/li\u003e\n  \u003cli\u003eHydrating ingredients that moisturize without heaviness\u003c\/li\u003e\n  \u003cli\u003eVegan and designed for sensitive skin\u003c\/li\u003e\n  \u003cli\u003eSheer tint in Sugar Plum for everyday polish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eVersatility in use\u003c\/h3\u003e\n\u003cp\u003eUse LipSoftie during the day for a touch of color and moisture, or apply a thicker coat at night as an overnight lip mask. Its vintage‑inspired dome applicator helps create an even layer with precision.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDay wear with a glassy sheen\u003c\/li\u003e\n  \u003cli\u003eOvernight moisture for soft morning lips\u003c\/li\u003e\n  \u003cli\u003eCompact, travel-friendly for on‑the‑go touchups\u003c\/li\u003e\n  \u003cli\u003eEight food-grade flavors offer a pleasant, safe experience\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eAbout the brand\u003c\/h3\u003e\n\u003cp\u003eTower 28 brings dermatologist‑inspired care into joyful, safe beauty products. LipSoftie embodies a balance of effective hydration and user‑friendly color, crafted for sensitive skin without sacrificing performance or personality.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is LipSoftie Lip Balm Treatment?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: LipSoftie blends hydration with a sheer tint and can be used as a day balm or overnight lip mask.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do you use LipSoftie?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Squeeze the dome applicator and swipe onto lips for a glassy, even layer; reapply as needed.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":53051020083516,"sku":"B0FKSSR4V3","price":23.55,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/1876\/2812\/files\/tower-28-lipsoftie-sugar-plum-tinted-balm.jpg?v=1778583561","url":"https:\/\/oseilabeauty.com\/products\/tower-28-lipsoftie-tinted-lip-balm-treatment-hydrating-glossy-balm-overnight-lip-mask-in-sugar-plum","provider":"Oseila Beauty","version":"1.0","type":"link"}