{"product_id":"schwarzkopf-igora-royal-permanent-hair-color-4-0-medium-brown-2-1-oz","title":"Schwarzkopf Igora Royal Permanent Hair Color 4-0 Medium Brown – 2.1 oz","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\n\u003cp\u003eSchwarzkopf Igora Royal Permanent Hair Color in shade 4-0 Medium Brown comes in a compact 2.1 oz bottle, designed for home coloring that aims to deliver a natural, durable brown. This shade fits a versatile brown spectrum, helping refresh roots or redefine mid-lengths with a cohesive tone from root to tip.\u003c\/p\u003e\n\n\u003ch3\u003eKey advantages at a glance\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eUp to 100% white hair coverage, making gray strands feel less noticeable and more uniform with consistent application.\u003c\/li\u003e\n  \u003cli\u003eUltimate color retention, offering a long-lasting result that stands up to wash and wear over time.\u003c\/li\u003e\n  \u003cli\u003ePerfect color equalization on porous hair, supporting a more even appearance across varying strand textures.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWho might benefit\u003c\/h3\u003e\n\u003cp\u003eThis permanent color is suitable for anyone seeking a natural medium brown shade with reliable gray coverage and a balanced finish. It can be a practical option for refreshing natural hair or blending regrowth while maintaining a soft, everyday tone.\u003c\/p\u003e\n\n\u003ch3\u003eWhat to expect in daily use\u003c\/h3\u003e\n\u003cp\u003eExpect a smooth, even application that coats strands with a rich brown tone. The result tends to offer a natural look with depth and shine, suitable for a low-maintenance routine. Color outcomes can vary with starting hair color, porosity, and care regimen.\u003c\/p\u003e\n\n\u003ch3\u003eUsage notes\u003c\/h3\u003e\n\u003cp\u003eFollow the included instructions for mixing and timing to achieve the best possible result. A patch test is recommended before full application. Aftercare with color-safe products can help preserve the shade and vibrancy between appointments.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does Igora Royal 4-0 provide gray coverage?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it is designed for permanent color with strong gray coverage when used as directed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does the color stay true?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Color retention varies with hair type and care; consistent upkeep can help maintain shade over time.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Schwarzkopf","offers":[{"title":"Default Title","offer_id":53049778209084,"sku":"B000O1L8B0","price":21.48,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/1876\/2812\/files\/schwarzkopf-igora-royal-4-0-medium-brown-bottle.jpg?v=1778551906","url":"https:\/\/oseilabeauty.com\/products\/schwarzkopf-igora-royal-permanent-hair-color-4-0-medium-brown-2-1-oz","provider":"Oseila Beauty","version":"1.0","type":"link"}