{"product_id":"rusk-deepshine-platinumx-shampoo-gentle-cleansing-brightening-for-platinum-silver-blonde-hair-33-8-oz","title":"RUSK Deepshine PlatinumX Shampoo – Gentle Cleansing \u0026 Brightening for Platinum, Silver \u0026 Blonde Hair | 33.8 oz","description":"\u003ch2\u003eBrighten and Protect Color with Gentle Cleansing\u003c\/h2\u003e\n\u003cp\u003eRUSK Deepshine PlatinumX Shampoo is crafted to cleanse without stripping color, helping maintain cooler, polished tones across platinum, silver, gray, white, and blonde hair. The formula blends nourishing wheat protein with color-conscious pigments to support brightness while keeping hair feeling balanced and soft after each wash.\u003c\/p\u003e\n\u003cp\u003eKey ingredients and their benefits include a blend of honey, lemongrass, verbena, and citrus extracts that contribute to a refreshing scent profile and a light, color-protecting cleanse. The Violet 2 pigment helps neutralize brassiness, supporting a cooler reflected hue and a more vibrant overall appearance without relying on harsh chemicals.\u003c\/p\u003e\n\u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle cleansing designed for color-treated and chemically processed hair.\u003c\/li\u003e\n  \u003cli\u003eHelps brighten and reduce warm\/brass tones for cooler, more vivid color.\u003c\/li\u003e\n  \u003cli\u003eWheat protein supports moisture balance, helping hair feel resilient after washing.\u003c\/li\u003e\n  \u003cli\u003eHoney, lemongrass, verbena, and citrus extracts contribute a clean scent and a refreshing wash.\u003c\/li\u003e\n  \u003cli\u003eViolet 2 pigment neutralizes unwanted yellow undertones to enhance brightness.\u003c\/li\u003e\n  \u003cli\u003eSafe for color-preserved results, supporting long-term vibrancy for platinum and blonde shades.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair and massage into a rich, creamy lather.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly and, if desired, repeat for deeper cleansing.\u003c\/li\u003e\n  \u003cli\u003eFor enhanced brightness, leave the lather on for 3–5 minutes before rinsing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho benefits from PlatinumX\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eIdeal for platinum, silver, gray, white, and blonde hair seeking cooler brightness.\u003c\/li\u003e\n  \u003cli\u003eSafe to use on color- or chemically treated hair, helping protect color vibrancy with regular use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWith RUSK, you can expect salon-inspired styling care that supports color longevity and healthy-looking shine. This product is part of a broader line designed to deliver professional quality results at home, while emphasizing gentle cleansing and color-aware performance.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Who is RUSK Deepshine PlatinumX Shampoo best suited for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Ideal for platinum, silver, gray, white, and blonde hair seeking brightness without color stripping.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use PlatinumX Shampoo for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply to wet hair, lather, rinse, and repeat if desired; leave on 3–5 minutes for enhanced brightness.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"RUSK","offers":[{"title":"Default Title","offer_id":53047392502076,"sku":"B079KFXFFZ","price":47.67,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/1876\/2812\/files\/rusk-platinumx-shampoo-bottle.jpg?v=1778496457","url":"https:\/\/oseilabeauty.com\/products\/rusk-deepshine-platinumx-shampoo-gentle-cleansing-brightening-for-platinum-silver-blonde-hair-33-8-oz","provider":"Oseila Beauty","version":"1.0","type":"link"}