{"product_id":"pure-ziva-matte-navy-cake-eyeliner-pressed-eyeshadow-water-activated-gluten-cruelty-free","title":"Pure Ziva Matte Navy Cake Eyeliner \u0026 Pressed Eyeshadow — Water Activated, Gluten \u0026 Cruelty Free","description":"\u003ch2\u003eTwo-in-one color and liner with Pure Ziva\u003c\/h2\u003e\n\u003cp\u003ePure Ziva Matte Navy Cake Eyeliner \u0026amp; Pressed Eyeshadow blends a matte navy shade with a water-activated formula for flexible use around the eyes. The color reads as a cool, dark navy that pairs nicely with neutrals, metallics, or soft plums.\u003c\/p\u003e\n\u003cp\u003eThe matte finish absorbs light for a refined edge that works for crisp lines or softer shading. Gluten-free and cruelty-free ingredients, produced in the USA, align with a considered beauty routine and domestic manufacturing standards.\u003c\/p\u003e\n\u003cp\u003eOne compact covers multiple tasks. Dip a damp brush into the cake to draw a precise line along the upper lash line, then build and blend for a softly smoked look on the lid. The pressed eyeshadow component offers extra depth and dimension for a complete eye look within the same product.\u003c\/p\u003e\n\u003ch3\u003eWhat you may appreciate about the formula\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eVelvety texture when activated with water, enabling smooth sculpting\u003c\/li\u003e\n\u003cli\u003eStrong color payoff without gloss, ideal for defined looks\u003c\/li\u003e\n\u003cli\u003eDual use design reduces clutter in your makeup bag\u003c\/li\u003e\n\u003cli\u003eCruelty-free and gluten-free ingredients for a clean routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003ePractical usage ideas\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLine the lash roots with a fine, steady stroke for everyday definition\u003c\/li\u003e\n\u003cli\u003eBuild a wing by layering with controlled pressure and even blending\u003c\/li\u003e\n\u003cli\u003eUse the pressed eyeshadow as a lid color for a cohesive navy palette\u003c\/li\u003e\n\u003cli\u003ePair with other neutrals for a modern, matte eye look\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eActivation relies on a damp brush for creamy color release. Start with a light touch and pause to assess the shape before adding more product. This approach helps you adapt the intensity to your eye shape and personal preference.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is Pure Ziva Matte Navy Cake Eyeliner \u0026amp; Pressed Eyeshadow?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A gluten-free, cruelty-free water-activated duo that delivers a matte navy shade for liner and lid color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I use the product for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Moisten a brush, apply the cake eyeliner, and build the color to a soft, velvety finish; the pressed eyeshadow adds depth for lids.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Pure Ziva","offers":[{"title":"Default Title","offer_id":53051727577404,"sku":"B00XQ3F2MO","price":24.91,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/1876\/2812\/files\/pure-ziva-matte-navy-eyeliner-packaging.jpg?v=1778597712","url":"https:\/\/oseilabeauty.com\/products\/pure-ziva-matte-navy-cake-eyeliner-pressed-eyeshadow-water-activated-gluten-cruelty-free","provider":"Oseila Beauty","version":"1.0","type":"link"}