{"product_id":"pure-ziva-black-matte-cake-eyeliner-pressed-eyeshadow-water-activated-gluten-cruelty-free","title":"Pure Ziva Black Matte Cake Eyeliner \u0026 Pressed Eyeshadow | Water Activated, Gluten \u0026 Cruelty Free","description":"\u003ch2\u003eTwo-in-one color power: Pure Ziva Black Matte Cake Eyeliner \u0026amp; Pressed Eyeshadow\u003c\/h2\u003e\u003cp\u003eMeet a versatile duo designed to simplify your routine. Pure Ziva's Black Matte Cake combines a water-activated powder with a pressed shadow, offering a deep, true-black finish that feels smooth to the touch and sits comfortably on the lid. It’s gluten-free, cruelty-free, and proudly made in the USA.\u003c\/p\u003e\u003ch3\u003eHow it works\u003c\/h3\u003e\u003cp\u003eActivated with a damp brush, the cake transforms into a soft, velvety texture you can build from a precise line to a wider wash of color. Use it as a liner for sharp definition or as a pressed shadow for definition and depth.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMoisten a brush with water, swirl over the cake to release pigment, and layer to the desired intensity.\u003c\/li\u003e\n\u003cli\u003eShape and shade: define a liner edge, then buff for a smoky, matte look.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy shoppers choose this duo\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eBold matte black finish that looks refined on the lash line or eyelid\u003c\/li\u003e\n\u003cli\u003eTwo products in one: a cake eyeliner plus pressed eyeshadow for flexibility\u003c\/li\u003e\n\u003cli\u003eGentle, buildable color that suits day-to-night transitions\u003c\/li\u003e\n\u003cli\u003eGluten-free and cruelty-free formula, made in the USA\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eTips for beautiful looks\u003c\/h3\u003e\u003cp\u003eApply a thin line near the upper lashes for a defined effect, or ease the edge for a softer shadow. Layer gradually to maintain control and avoid over-saturation. Clean your brush between uses for crisper lines.\u003c\/p\u003e\u003ch3\u003eEthical production and care\u003c\/h3\u003e\u003cp\u003ePure Ziva emphasizes ethical production: made in the USA with no animal testing. The gluten-free, cruelty-free formula aims to offer reassuring choices for daily makeup routines.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is the Pure Ziva Black Matte Cake Eyeliner \u0026amp; Pressed Eyeshadow?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A two-in-one formulation that activates with water, letting you create defined liners or soft shadows.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this product gluten-free and cruelty-free with USA-made production?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The product is gluten-free and cruelty-free, made in the USA with no animal testing.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Pure Ziva","offers":[{"title":"Default Title","offer_id":53051727380796,"sku":"B00XQ6J3RG","price":24.91,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/1876\/2812\/files\/pure-ziva-black-matte-cake-eyeliner.jpg?v=1778597716","url":"https:\/\/oseilabeauty.com\/products\/pure-ziva-black-matte-cake-eyeliner-pressed-eyeshadow-water-activated-gluten-cruelty-free","provider":"Oseila Beauty","version":"1.0","type":"link"}