{"product_id":"pravana-purify-revive-mineral-diminishing-shampoo-removes-hard-water-deposits-hydrates-adds-volume-11-oz","title":"PRAVANA Purify \u0026 Revive Mineral Diminishing Shampoo | Removes Hard Water Deposits | Hydrates \u0026 Adds Volume | 11 oz","description":"\u003ch2\u003eWhy choose PRAVANA Purify \u0026amp; Revive Mineral Diminishing Shampoo\u003c\/h2\u003e\u003cp\u003ePRAVANA Purify \u0026amp; Revive Cleanse is formulated to address mineral buildup caused by hard water. This color-safe formula cleanses without stripping moisture, helping preserve your color while refreshing the scalp and hair for a lighter, more responsive feel.\u003c\/p\u003e\u003cp\u003eThe hero ingredient mindset centers on a plant-based lactic acid system that gently dissolves mineral residues. In real life use, you may notice hair that feels cleaner, softer, and easier to manage after each wash, with a sense of renewed body and bounce.\u003c\/p\u003e\u003ch3\u003eKey benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eRemoves mineral deposits that dull shine and weigh hair down\u003c\/li\u003e\n\u003cli\u003eHydrates strands to reduce dryness and improve manageability\u003c\/li\u003e\n\u003cli\u003eEliminates brassiness and discoloration for a cooler, balanced tone\u003c\/li\u003e\n\u003cli\u003eColor-safe formulation supports vibrant color retention between salon visits\u003c\/li\u003e\n\u003cli\u003ePlant-based cleansing power that is gentle enough for regular use\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eReal-world use and outcomes\u003c\/h3\u003e\u003cp\u003eWhether you start your day with a refreshing wash or reset a look after exposure to mineral-rich tap water, Purify \u0026amp; Revive clarifies while maintaining softness. Expect smoother texture, improved body, and easier styling after drying or heat styling.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIdeal for tones that appear dull or brassy after mineral exposure\u003c\/li\u003e\n\u003cli\u003eCompatible with a color-care routine to keep tones even between visits\u003c\/li\u003e\n\u003cli\u003ePairs with conditioner for enhanced hydration and volume\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWith flexible usage, this shampoo supports a personalized cleansing routine. The result is a confident, salon-like feel without over-drying the scalp or hair.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is PRAVANA Purify \u0026amp; Revive best for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A color-safe formula that helps remove mineral build-up from hard water, hydrate strands, and curb brassiness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use PRAVANA Purify \u0026amp; Revive for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Massage onto wet hair, lather, rinse, and repeat if needed; follow with conditioner for softness and shine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRAVANA","offers":[{"title":"Default Title","offer_id":53052153987388,"sku":"B08SR2MPT1","price":31.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/1876\/2812\/files\/pravana-purify-revive-shampoo-bottle-pour.jpg?v=1778613596","url":"https:\/\/oseilabeauty.com\/products\/pravana-purify-revive-mineral-diminishing-shampoo-removes-hard-water-deposits-hydrates-adds-volume-11-oz","provider":"Oseila Beauty","version":"1.0","type":"link"}