{"product_id":"philip-kingsley-elasticizer-deep-conditioning-mask-for-all-hair-types-pre-shampoo-treatment-1-35oz","title":"PHILIP KINGSLEY Elasticizer – Deep Conditioning Mask for All Hair Types | Pre-Shampoo Treatment 1.35oz","description":"\u003ch2\u003ePHILIP KINGSLEY Elasticizer: A pre-shampoo conditioning ritual\u003c\/h2\u003e\n\u003cp\u003ePHILIP KINGSLEY Elasticizer is a legendary pre-wash treatment designed to hydrate and strengthen hair before washing. The compact 1.35 oz size is ideal for home use or on the go, and it suits all hair types — from fine to curly — helping strands feel more nourished after every wash.\u003c\/p\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eThis deep conditioning mask delivers an instant boost of moisture while supporting elasticity, helping hair look smoother and less prone to frizz. It’s a conditioning boost that many users find complements regular cleansing without weighing hair down or altering the natural texture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInstant hydration that leaves hair soft and supple\u003c\/li\u003e\n  \u003cli\u003eImproved elasticity and reduced frizz for a smoother appearance\u003c\/li\u003e\n  \u003cli\u003eAdded shine and a more polished finish\u003c\/li\u003e\n  \u003cli\u003ePre-shampoo conditioning that prepares hair for cleansing\u003c\/li\u003e\n  \u003cli\u003eSuitable for all hair types, from fine to coarse and curly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eUse Elasticizer before shampoo as part of a weekly routine. Liberally apply the creamy formula in sections to damp hair, focusing on mid-lengths and ends. Leave for 10–20 minutes. For enhanced absorption, cover with a shower cap or warm towel, then rinse thoroughly and proceed with your usual shampoo and conditioner. For best results, use once or twice a week, or more often if your hair is very dry.\u003c\/p\u003e\n\u003ch3\u003eTips for best results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eHeat helps open hair cuticles and boost absorption\u003c\/li\u003e\n  \u003cli\u003eConsistency supports smoother texture and bounce over time\u003c\/li\u003e\n  \u003cli\u003eTravel-friendly size makes it easy to maintain a conditioning routine\u003c\/li\u003e\n  \u003cli\u003eVegan-friendly and cruelty-free with packaging from recycled materials\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eReal-life use and benefits\u003c\/h3\u003e\n\u003cp\u003eMany users turn to Elasticizer when hair feels dry, brittle, or frizzy after styling or color services. A weekly treatment can offer a noticeable boost in manageability and gloss, serving as a proactive step in a holistic hair care routine. The formula is designed to work with your natural texture, rather than flatly altering it, so you may notice a more conditioned baseline after regular use.\u003c\/p\u003e\n\u003ch3\u003eSustainability and values\u003c\/h3\u003e\n\u003cp\u003ePHILIP KINGSLEY emphasizes vegan-friendly formulations and cruelty-free testing. Packaging favors recycled and recycled-content materials, reflecting a commitment to fewer single-use plastics where possible.\u003c\/p\u003e\n\u003cp\u003eSize, usage, and care details help you integrate Elasticizer into daily life without complexity, making it a practical choice for many hair care routines.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is Elasticizer used for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A pre-shampoo deep conditioning mask that hydrates, strengthens, and reduces frizz, preparing hair for washing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I use Elasticizer?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply liberally to damp hair in sections, leave 10–20 minutes with heat, then rinse and cleanse as normal.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PHILIP KINGSLEY","offers":[{"title":"Default Title","offer_id":53051583136060,"sku":"B072HNMQQR","price":27.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/1876\/2812\/files\/philip-kingsley-elasticizer-bottle.jpg?v=1778592927","url":"https:\/\/oseilabeauty.com\/products\/philip-kingsley-elasticizer-deep-conditioning-mask-for-all-hair-types-pre-shampoo-treatment-1-35oz","provider":"Oseila Beauty","version":"1.0","type":"link"}