{"product_id":"philip-kingsley-elasticizer-deep-conditioning-hair-mask-for-all-hair-types-pre-shampoo-hydration-repair-2-53oz","title":"PHILIP KINGSLEY Elasticizer | Deep Conditioning Hair Mask for All Hair Types | Pre-Shampoo Hydration \u0026 Repair | 2.53oz","description":"\u003ch2\u003eHydration and resilience for every strand\u003c\/h2\u003e\n\u003cp\u003ePHILIP KINGSLEY Elasticizer is a pre-shampoo treatment that delivers hydration and nourishment before cleansing. This iconic, multi‑award‑winning formula is designed to work across all hair types, from fine to thick, straight to curly, helping strands feel smoother and more resilient after every use.\u003c\/p\u003e\n\u003ch3\u003eWhat you may notice\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eImproved texture and elasticity\u003c\/li\u003e\n  \u003cli\u003eShine with reduced frizz\u003c\/li\u003e\n  \u003cli\u003eLightweight moisture that leaves hair feeling nourished\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow it works\u003c\/h3\u003e\n\u003cp\u003eApply Elasticizer liberally in sections to damp hair before shampooing. Leave for 10–20 minutes, then rinse thoroughly and shampoo and condition as normal. The heat from a shower cap or towel can help open the hair cuticles for better absorption of the nutrients.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePre-shampoo nourishment to prep strands before cleansing\u003c\/li\u003e\n  \u003cli\u003eHydration that supports smoother texture and improved manageability\u003c\/li\u003e\n  \u003cli\u003eSuitable for all hair types, from straight to curly, color-treated to naturally curly hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eUsage ideas and real-life scenarios\u003c\/h3\u003e\n\u003cp\u003eFor best results, use regularly, once to twice a week, or as your routine allows. If your hair feels dry, frizzy, or lacks bounce, a weekly treatment can become part of your care ritual. You may notice your hair responds with a touch more control and vitality when you style it.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply in damp hair in multiple sections from mid-lengths to ends\u003c\/li\u003e\n  \u003cli\u003eLeave 10–20 minutes with heat, then rinse well and proceed with shampoo and conditioner\u003c\/li\u003e\n  \u003cli\u003ePair with your usual styling routine for enhanced results\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSustainability and ethics\u003c\/h3\u003e\n\u003cp\u003ePHILIP KINGSLEY emphasizes vegan-friendly formulas and responsible packaging. Some packaging uses recycled materials such as sugarcane bio-plastic and post-consumer recycled PCR plastics, reflecting a commitment to sustainability alongside hair care.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes Elasticizer different from regular conditioners?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Elasticizer is a pre-shampoo treatment that hydrates and nourishes hair before washing, helping with texture, manageability, and bounce.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Elasticizer for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use once or twice weekly, or whenever your hair feels dry or frizzy, adjusting to your routine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PHILIP KINGSLEY","offers":[{"title":"Default Title","offer_id":53047695376700,"sku":"B00BJ0MAYE","price":45.47,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/1876\/2812\/files\/philip-kingsley-elasticizer-jar-closeup.jpg?v=1778503169","url":"https:\/\/oseilabeauty.com\/products\/philip-kingsley-elasticizer-deep-conditioning-hair-mask-for-all-hair-types-pre-shampoo-hydration-repair-2-53oz","provider":"Oseila Beauty","version":"1.0","type":"link"}